Digital Strategy Senior Manager

Atlanta, GA, United States

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Job Category

Marketing & Communications Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

As a Digital Strategist on the Data Cloud team, you’ll work with the Product Marketing and the Digital Marketing teams to understand and create critical digital touchpoints within a prospect and customer buying journey. You will work closely with our Corporate, Cloud, and Industry leaders, project management, and Decision Science Analyst teams to build and optimize web content and bring to life other steel-thread initiatives such as multi-cloud events, acquisitions, and campaigns.

Your key success metrics will be creating compelling digital experiences that drive engagement, educate users, lead to conversions, and generate pipeline and closed deals. The most successful candidates will see digital experiences as a means to have a full-funnel impact on the business.

This role depends on someone who’s skilled at bringing together cross-functional business partners to proactively improve upon the existing content and drive customer conversion through testing and data/analytics. Your desire to help the Data Cloud team deliver a best-in-class digital experience on salesforce.com combined with strong project management skills, attention to detail, and an ability to connect teams to business goals will make you successful in the role.

Responsibilities

Develop and update strategic plans based on business priorities, industry trends, and customer insights.

Use digital strategy initiatives to improve engagement and lead generation in alignment with business goals.

Develop digital key performance indicators in partnership with the business and create a strategy to improve digital experiences to meet those goals.

Monitor and update website content to ensure ongoing compliance, relevance, and accuracy.

Work closely with marketing digital counterparts to keep the product content accurate and engaging. Strive for continuous improvement in SEO.

Represent Data Cloud Digital Marketing and be the go-to source of information for larger digital initiatives

Advise leaders on digital opportunities and priorities.

Act as a resource and subject matter expert for partnering teams.

Continue to refine role/team scope as opportunities present themselves.

Suggested Experience

Demonstrated history of leading strategic planning and execution of website strategy and tactics to impact top of funnel metrics such as traffic, engagement, and lead generation.

Hands-on experience delivering new web page content inclusive of SEO and UX accessibility

Understanding of key web metrics and levers to pull to optimize experiences.

Ability to put yourself in the user’s frame of mind and make designs that balance user experience and business needs.

Knowledgeable of the Salesforce product ecosystem.

Ability to thrive in a fast-paced, evolving environment.

Ability to understand and drive creative and technical conversations to productive solutions.

Experience working with internal and external creative and digital delivery teams.

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For New York-based roles, the base salary hiring range for this position is $164,000 to $225,500. For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700. For California-based roles, the base salary hiring range for this position is $164,000 to $225,500. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.