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New Fitzco LLC
Atlanta, GA, United States
Job Description Job Description We work with brands we love to identify their inherent goodness and overcome obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call unleashing a brand’s energy. We do it every day with our partners: French’s, Cholula, Hilton, Shoe Carnival, Johnsonvil
Job Source: New Fitzco LLCNew Fitzco
Atlanta, GA, United States
We work with brands we love to identify their inherent goodness and overcome obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call unleashing a brand's energy. We do it every day with our partners: French's, Cholula, Hilton, Shoe Carnival, Johnsonville, Checkers & Rally's, Eagle Food
Job Source: New FitzcoNew Fitzco
Atlanta, GA, United States
We work with brands we love to identify their inherent goodness and overcome obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call unleashing a brand's energy. We do it every day with our partners: French's, Cholula, Hilton, Shoe Carnival, Johnsonville, Checkers & Rally's, Eagle Food
Job Source: New FitzcoUNUM
Atlanta, GA, United States
When you join the team at Unum, you become part of an organization committed to helping you thrive. Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life’s moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed b
Job Source: UNUMUnum
Atlanta, GA, United States
When you join the team at Unum, you become part of an organization committed to helping you thrive. Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life’s moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed
Job Source: UnumUNUM
Atlanta
When you join the team at Unum, you become part of an organization committed to helping you thrive. Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life’s moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed b
Job Source: UNUMJobs for Humanity
Atlanta, GA, United States
Company Description Jobs for Humanity is collaborating with FIS Global to build an inclusive and just employment ecosystem. We support individuals coming from all walks of life. Company Name: FIS Global Job Description Position Type : Full time Type Of Hire : Experienced (relevant combo of work and education) Education Desired : Bachelor's Degre
Job Source: Jobs for HumanityGenuine Parts Company
Atlanta, GA, United States
Company Background: Genuine Parts Company ("GPC" or the "Company"), founded in 1928 and based in Atlanta, Georgia, is a leading distributor of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 glo
Job Source: Genuine Parts CompanyAtlanta, GA, United States
We work with brands we love to identify their inherent goodness and overcome obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call unleashing a brand’s energy.
We do it every day with our partners: French’s, Cholula, Hilton, Shoe Carnival, Johnsonville, Checkers & Rally’s, Eagle Foods, MedExpress and SYLVANIA.
Having reclaimed our independence, we can reinvent and renew from a position of stability, strength, and freedom. The right candidate will fit right into, and bring their own unique flavor, to our high-expectation, high-performing, supportive culture.
Currently, we’re looking for a Specialist, Digital Platforms.
What you’ll do…
Digital media has an increasingly pivotal role in delivering creative solutions to even the toughest briefs. As a part of our growing Digital Platforms team, you’ll work to develop and activate digital campaigns across paid social, paid search, and programmatic, optimize the campaigns for success, and use the learnings and insights to fuel what’s next.
This position is based in Atlanta and is a hybrid model role with in-office workdays on Tuesdays and Thursdays.
You are…
Living and breathing the overarching strategy
Work with our planning and strategy teams to understand the client objectives, target audiences, and desired outcomes
Inform and utilize Comms Strategy inputs (competitive, consumer, category, etc.) to define role of digital platforms
Develop digital plans across paid social, paid search, and programmatic, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework
Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners
Maintain awareness and understanding of tech and industry capabilities to help evaluate and evolve data and tech partners
Connect digital strategy to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and execution
Bringing the work into the world
Activate campaigns through various platforms ( The Trade Desk, DV360 , CM, SA360, Facebook/Instagram, Google Ads, Snapchat, LinkedIn, Twitter, Pinterest ) and maximize media performance through ongoing optimizations
Contribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are met
Day-to-day budget management, pacing, partner management and billing
Actively merchandise wins/learnings across agency and clients
The necessary skills include…
2-3 years of digital media experience, 1+ year of campaign activation experience in paid search, programmatic, and/or paid social specifically
Well versed in partner UI ’ s including but not limited to: Facebook/Instagram, Google, YouTube, Twitter, Pinterest, LinkedIn, 4C, The Trade Desk, DCM, DV360, Crimson Hexagon, NetBase
Working knowledge of research tools like ComScore, Nielsen, Simmons etc.
Proficient in asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
Basic understanding of site tagging and analytics platforms like Omniture and Google Analytics
Experience in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns
Ability to manage multiple projects simultaneously in a fast-paced environment
Bonus experience: working across various internal teams (Media, Account, Creative, Production) to both understand the overall plan/moving pieces, and guide/inspire work where needed
Fitzco is an equal opportunity employer – celebrating, supporting, and thriving on diversity for the benefit of our employees, our clients, and our work.
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Email Alert for Specialist, Digital Platforms jobs in Atlanta, GA, United States
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