Marketing Specialist, Direct Mail

Alexandria, VA, United States

Current ATD Employees, click here to apply via your Workday account.

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Job Description:

The Association for Talent Development (ATD) is the premiere membership organization for those dedicated to the learning and talent development industry. Our mission is to create a world that works better by empowering L&D professionals to develop talent in the workplace. We provide our community with a wealth of resources such as books, magazines, webinars, research, all modalities of educational programming, and offer the gold standard in talent development certifications.

This Role…

As a Marketing Specialist, Direct Mail at ATD, you will report to our Director of Education and Enterprise Marketing Manager, supporting the broader Marketing department. This role will support ATD’s growing Education and Enterprise businesses.

Specifically, the key initiatives and responsibilities of this role include:

Managing direct mail marketing promotion, with audience segmentation, 3rd party audience selection, tailored messaging, and high-quality design

Writing concise and powerful marketing copy for primarily offline marketing channels such as print, DM, radio, OOO, signage and brochures

Manage updates to the Education catalog several times per year, to be used in digital and direct mail marketing channels.

Working regularly with internal stakeholders to ensure marketing messages are accurate and up-to-date

Coordinating with in-house graphic designers to develop signs, catalogs and brochures, and with our in-house print manager to get direct mail printed and mailed.

Creating and maintaining project timelines in support of marketing campaigns

Creating and analyzing reports on campaign results

Manage outside agencies for any work our in-house team does not provide such as OO or radio.

About You...

Bachelor’s degree in Business or Marketing or equivalent relevant experience is required

At least 3-5 years of experience with:

Direct mail marketing

Creating and updating print materials on tight deadlines

Copywriting for marketing materials

Audience segmentation and messaging

An understanding of marketing strategies for marketing campaign fulfillment.

Problem-solving and deductive reasoning skills

Strong project management and communications skills

Excellent time management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously

An eagerness and willingness to learn and grow in your profession

Meet the Marketing Team…

The marketing team is a 19-person team with deep expertise in varying product lines and marketing.

This is a collaborative team that works closely together to support ATD’s business objectives.

We work in cooperation with other departments to provide members and nonmembers with knowledge and understanding of ATD's products and services.

We also manage ATD's social media presence and engage with our global community of practitioners on all major social platforms.

Our Work Environment…

The Association for Talent Development is a hybrid organization headquartered in Alexandria, VA.

Our recently remodeled office is in the heart of Old Town Alexandria, right on King Street, just a block away from the Metro and the Historical District and Old Town Waterfront along the Potomac River.

We are committed to our own development and offer a wide range of professional development opportunities, additional paid time off with our Learning Hours, and an annual Employee Learning Week.

We celebrate and recognize our teammates with awards ceremonies, picnics, and other events.

If you are interested in this position, or ATD in general, we want to talk with you!

Benefits:

Employment at ATD isn’t just about a job – it's about our employees’ well-being. Our ATD LiveWell program provides a variety of essential and fun benefits based on areas of Physical, Financial, Social, and Career health. Look at some (but not all) of what we offer and see for yourself!

Medical, dental, and vision benefits

Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)

403(b) plan with 6% company match and immediate vesting on employee contributions

Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)

Flexible Spending and Health Savings accounts

Free Headspace membership

Unlimited Professional Development through ATD (classes, certifications, resources, etc.)

Tuition Assistance

Wellness library and events (virtual and in-person)

Life insurance

Accident, critical illness, and hospital indemnity

Company paid Teladoc visits

Short- and long-term disability

Pet insurance

Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)

EEO Statement:

ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Need Assistance:

ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at [email protected] or you may call us at 1.800.628.2783.

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