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Brunswick Corporation
Libertyville, IL, United States
Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting ca
Job Source: Brunswick CorporationBrunswick Corporation
Mettawa, IL, United States
Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting
Job Source: Brunswick Corporationbrunswick
Mettawa, IL, United States
Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within un
Job Source: brunswickBrunswick Corporation
Libertyville, IL, United States
**_Are you ready for whats next?_** _Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes Next Never Rests, and we offer a variety of excitin
Job Source: Brunswick CorporationGet It Recruit - Executive
Elk Grove Village, IL, United States
Join a Leading Digital Marketing Powerhouse in ChicagoAbout Us:Are you ready to be part of a dynamic and innovative community that is revolutionizing the digital marketing landscape? We are a globally renowned digital marketing company based in Chicago, dedicated to pushing boundaries and creating unforgettable experiences for audiences worldwide.
Job Source: Get It Recruit - ExecutiveBCI Acrylic Inc.
Libertyville, IL, United States
* This is a fully on-site position * Summary: The VP of Marketing plays a strategic role and is responsible for developing, implementing, and executing marketing strategies that align with the organization’s goals. The VP of Marketing will oversee market research, analyze consumer trends, identify target audiences, and guide marketing activities a
Job Source: BCI Acrylic Inc.Shelby American, Inc.
Deerfield, IL, United States
Description Great Lakes Credit Union is Hiring GREAT people for our GREAT team! Do you enjoy being an integral part of a service driven team? WE WANT YOU ON OUR TEAM! The primary purpose of our VP of Marketing is to assist Great Lakes Credit Union to live out our vision, "To be the members' trusted financial partner". As the VP, Marketing
Job Source: Shelby American, Inc.Great Lakes Credit Union
Bannockburn, IL, United States
Job Type Full-time Description Great Lakes Credit Union is Hiring GREAT people for our GREAT team! Do you enjoy being an integral part of a service driven team? WE WANT YOU ON OUR TEAM! The primary purpose of our VP of Marketing is to assist Great Lakes Credit Union to live out our vision, "To be the members' trusted financial partner". As the
Job Source: Great Lakes Credit UnionMettawa, IL, United States
Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests, and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Brunswick is seeking a Vice President of Marketing and Division CMO for the Company’s Business Acceleration business unit, a division most focused on incubating and growing consumer direct brands.
Three key elements of this critical leadership role are: Accelerating the growth of the consumer business through both direct digital sales & sales enablement across a network of franchise partners.
Building and leading an integrated marketing function encompassing both the B2B side of the business as well as the fast-growing D2C side.
Championing a customer-centric culture, team & attitude infused with digital and retail (or local) agility.
This is an exciting opportunity to accelerate growth and build a direct-to-consumer business for an industry leading brand and business operating off an already strong revenue foundation, backed by Brunswick, the industry ’s dominant player in recreational marine.
The role will be based in Mettawa, IL (company HQ) and is expected to invest time in market to foster relationships with Business Acceleration's executive team, franchisee partners and territory GMs.
Principal Duties and Responsibilities:
Drive customer acquisition initiatives across multiple channels, including digital marketing, partnerships, and sales, to achieve growth objectives.
Curate and manage the lead funnel across all businesses; influence business plans and direct investment to generate the highest returns
Establish and evolve brands to reflect a differentiated position in the marketplace. Specifically, lead a re-branding effort for Freedom Boat Club.
Deploy digital capabilities and tools to ensure a healthy lead pipeline, increase share of wallet by providing more customer value and deeper brand engagement.
Drive digital transformation in partnership with division digital marketing function department to deliver on contemporary brand experiences that are measurable and garner consumer insights depth
Drive global brand building for portfolio to protect leadership positions and position brands & services to meet the changing needs of consumers
Support a broader division objective of transforming the boating experience, through deep consumer knowledge, contemporary marketing techniques and general business strategy
Partner to identify points of intersection and enhancing collaboration across the Enterprise
Leverage and build talent, tools and internal practices across the division to multiply the capability of the function
Work collaboratively with Brunswick corporate team to refine and optimize ongoing marketing operating and collaboration model.
Develop and mentor a high-performing marketing team that understands and embodies Company cultural priorities.
Basic Qualifications/Job Specifications:
Bachelor ’s degree in Marketing or Business, MBA preferred
10+ years marketing/management and leadership experience with a consumer product driven company
Deep understanding of digital marketing, customer acquisition strategies, and emerging trends in technology and consumer behavior.
Deep understanding of sales strategies, marketing techniques, and market trends
Experience building & leading an integrated marketing function encompassing both the B2B side of the business as well as the fast-growing D2C side.
Strong analytical skills, with the ability to translate data insights into actionable growth strategies.
Thrives in a highly dynamic & transformative environment
Ability to collaborate effectively in a highly matrix environment
Demonstrated passion for improving (transforming) consumer experience.
Ability to persuasively present ideas to colleagues and senior management.
Global marketing experience strongly preferred.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled
EEO is The Law
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected] .
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Email Alert for VP Marketing – Business Acceleration jobs in Mettawa, IL, United States
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