Manager, Digital Marketing (Hybrid Schedule)
Addison, IL, United States
Description
Position at Parts Town
See What We’re All About
As the fastest growing distributor of foodservice equipment parts, we like to do things a little differently. We believe our team should be like family. Not like a second cousin, twice removed, but more like the family you choose to be with every day. First, you have to demonstrate our core values and keep safety as your #1 priority, that’s key. But we’re also looking for unique enthusiasm, high integrity, courage to embrace change…and if you know a few jokes, that puts you on the top of our list.
Do you have a genius-level knowledge of foodservice equipment parts? If not, no problem! We’re more interested in passionate people with fresh ideas from different backgrounds. That’s what keeps us at the top of our game. We’re proud that our workplace has been recognized for its growth and innovation on the Inc. 5000 list, fifteen years in a row, and the Crain’s Fast 50 list ten times. We are honored to be voted by our Chicagoland team as a Chicago Tribune Top Workplace for four consecutive years in 2020, 2021, 2022, and 2023.
If you’re ready to roll up your sleeves, go above and beyond and put your ambition to work, all while having some fun, let’s chat – Apply Today!
Perks
Parts Town Pride – check out our virtual tour and culture!
Quarterly profit-sharing bonus
Hybrid Work schedule
Team member appreciation events and recognition programs
Volunteer opportunities
Monthly IT stipend
Casual dress code
On-demand pay options: Access your pay as you earn it, to cover unexpected or even everyday expenses
All the traditional benefits like health insurance, 401k/401k match, employee assistance programs and time away – don’t worry, we’ve got you covered.
The Job at a Glance
The Online Marketing Manager (Internally known as Online Ambassador of Buzz) is responsible for creating and improving the personalized Marketing experience for our digital customers. They will own the full-cycle of digital marketing campaigns and will be responsible for strategy ideation, creation, execution, reporting, and analytics. This person will work closely with subject matter experts and business unit leadership to enhance our customer’s buying journey, innovate our strategies, and grow our digital marketing business!
A Typical Day
Develop full-cycle integrated marketing campaigns (from idea through implementation), engage with our current digital customers, and grow our new customer base.
Review, optimize and elevate all touchpoints in the digital customer journey.
Work with others in the Marketing, Creative, Ecommerce teams (and other supporting teams) to launch campaigns and optimize end-to-end funnel conversion.
Develop and execute performance reporting of marketing initiatives, keeping priorities and deadlines in mind.
Strategize to up-sell and cross-sell products and services to new and existing customers through our e-commerce experience.
Track web visitor behavior and make design suggestions to modify website design.
Manage and improve our customer loyalty program, email promotions, and the partstown.com website content.
Develop lifecycle marketing initiatives including email, social and offline tactics.
Proactively research technology and industry trends, make recommendations to expand our digital marketing programs and drive sales.
To Land This Opportunity
You have 3+ years of marketing experience in an e-commerce focused business (a Bachelor’s Degree in Marketing or other related fields is a bonus!)
You are self-motivated, proactive, and know how to prioritize multiple projects.
You thrive in a fast-paced environment, enjoy collaborating with others.
You have impeccable interpersonal, analytical, organizational, and project management skills.
You love to innovate and are passionate about emerging technology and industry trends.
You pay close attention to detail, as far as you’re concerned anything worth doing should be done right!
You are proficient in web-based analytics, email service provider tools, merchandise marketing tools, and content management software.
You understand how to confidently make recommendations and grow digital business through a personalized customer experience.
You’re an all-star communicator, fluent in written and verbal English.
Extra Awesome (but not required)
Expertise in Google Analytics and Salesforce Marketing Cloud.
Knowledge of A/B or CRO testing strategies.
Experience with recommendations, merchandising, and/or personalization initiatives.
About Your Future Team
You’re in for a real treat. How do you feel about pop culture? We’ve got some real enthusiasts on the Digital Marketing team – from Disney and Star Wars to sports and music. If that’s you too, you’ll be in good company. We like to laugh, so bring your best jokes – you will be tested.
Parts Town welcomes diversity and as an equal opportunity employer all qualified applicants will be considered regardless of race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability or protected veteran status.
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