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The College Board
Denver, CO, United States
About the Team College Board's Operations division (100+ ppl) aims to be a world class digital assessment delivery and customer engagement organization that supports millions of students and thousands of test centers, annually. Operations is also leading the College Board's exciting transformation to support delivery of digital assessments.The Cus
Job Source: The College BoardConfidential
Denver, CO, United States
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Denver, CO, United States
CapTech is an award-winning consulting firm that collaborates with clients to achieve what’s possible through the power of technology. At CapTech, we’re passionate about the work we do and the results we achieve for our clients. From the outset, our founders shared a collective passion to create a consultancy centered on strong relationships that w
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Denver, CO, United States
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Job Source: PureskyenergyDenver, CO, United States
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The College Board Senior Director, Engagement Strategy in Denver , Colorado Senior Director, Engagement Strategy
College Board - College Readiness Assessments
New York, New York; Washington DC.; Remote
About the Team
The College Readiness Assessments ("CRA") division is a team ofmission-driven people who deliver the SAT Suite of Assessments (SAT,PSAT/NMSQT, PSAT10, and PSAT 8/9) to millions of students across theworld each year to help open their paths to life after high school.The SATSuite connects students to a wide range of post-high school opportunities,including scholarships, careers and colleges and universities. In 2023, weretired the use of paper/pencil testing and are now a fully digital SATSuite offering an assessment that is easier to give, easier to take, moresecur
The SAT Market Development and Outreach team is responsible for supporting ourmarket, sales and outreach strategy, stakeholder engagement, and SATSuite messaging. Capitalizing on the compelling benefits of the SAT Suiteincluding our new digital testing experience, this team is hyper-focused onensuring stakeholders including students and families, K-12, and highereducation utilize the SAT Suite and have the resources and supports needed tod
About the Opportunity
As the Senior Director, Engagement Strategy, you will be responsible forarticulating, refining and communicating the value proposition of the SATSuite to all stakeholders, including students and families, educators,K-12 leaders and decision-makers, and Higher Ed leaders and decision-makers.Serving as the lead partner to our College Board Communications and Marketingteams, you will inform our strategic messaging about the SAT Suite in anevolving K-12 and Higher Ed context. You will support the ExecutiveDirector, SAT Suite Market Development in ensuring they have the messagingand resources to engage with the K-12 market. Finally, you will support theSenior Vice President, College Readiness Assessments with presentationpreparation for key stakeholders and media engagements.
Responsibilities of the Role
Partner with Communications/Marketing team to develop and refine the SATSuite value proposition and how it is optimally conveyed to all stakeholders
Develop and maintain the gold source resource that holds the full set ofmessaging and communications across CRA, Communications/Marketing, andpartner teams across College Board
Serve as expert on the SAT Suite program and product offerings and ensuremessaging alignment amongst teams as they conduct presentations and trainingsto internal and external constituents
Liase with College Board field teams (K-12 and Higher Education) andmarketing teams to continually iterate on the best ways to communicate withstakeholders and the most salient messages about the SAT and PSAT-relatedassessments, incorporating field feedback into communications strategies
Support senior College Board leadership, including the CEO, thePresident, the SVP of the College Readiness Assessments division, andExecutive Directors in CRA with external presentation preparation for keystakeholders (e.g., Board of Trustees and other governance bodies,College Board Forum and other major conferences, university and K12 systemleadership convenings, media interviews, etc.)
Serve as an internal liaison for communicating rationale around our key dataand operational facts about the SAT Suite in conjunction with the Director,Program Strategy and Analysis
Compile field feedback for product and program management teams, to informproduct enhancements and innovations
Develop and maintain fluency in the following to support training andcommunications:
Assessment market and competitive landscape
Key psychometric concepts such as concordance, equating, validity, andreliability
Product pricing, features & benefits, and core value proposition
Assessment content, structure, policies and key research
Assessment report ng and data usage
About You
Bachelor's degree or equivalent required; MBA or related master'sdegree preferred
7+ years of experience in communications, sales and/or training
Knowledge of the K-12 assessment landscape, trends, and market
A passion for supporting educational and career opportunities for millionsof students
Excellent verbal and written communication skills
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Email Alert for Senior Director, Engagement Strategy jobs in Denver, CO, United States
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