Marketing Manager, Live Event Marketing
Fort Worth, TX, United States
Who We Are
PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
Position Summary/Objective
The ideal candidate will be a self-starter who is energetic and an intuitive marketing, media and sales strategist with exceptional leadership, management and communication skills. He or She will be experienced in strategic marketing budgeting, planning, branding, and business development, as well as be adept in digital and traditional marketing. The ideal candidate will have a working knowledge of ticketing and preferably have experience in Sports or Live Event Marketing.
This position reports to the Senior Director of Marketing, Live Events.
Essential Duties & Responsibilities
Provide strategic oversight and leadership to increase profitability for assigned markets as well as meeting / exceeding budget expectations
Develop, present, and execute comprehensive and clearly defined revenue-based business plans that accelerate and achieve aggressive, profitable revenue goals
Evaluation of all aspects of live event revenue and ROMI including but not limited to: research, marketing, advertising, promotion and earned media, ticket scaling, sponsorship and sales, non-traditional revenue and third party partners
Develop, present, and execute a comprehensive marketing, media and promotional plan that utilizes, leverages, and maximizes the following: research, media planning and buying, third-party partnerships, sponsors, community promotions and PBR internal assets such as social, digital, live event, editorial and TV through CBS and Pluto TV
Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
Research, review, identify and establish new and existing contacts and opportunities to drive incremental revenue
Develop strong relationships with new and potential partners to maximize marketability, activation, and usage of PBR intellectual rights
Lead and work cross divisionally with internal teams (including Sales, Marketing, Creative, Digital Media, Public Relations, TV, and Finance/Accounting) to ensure all pre and post-event information and promotions are communicated to our targeted audience well in advance, ultimately driving increased profitability for assigned events
Develop integrated PR campaigns with the PR Department to heighten awareness around marquee events
Work with Finance/Accounting to manage event budgets, and drive cost efficiencies
Forecast revenue projections, perform risk analysis, and manage investments
Maintain key metrics and provide weekly, monthly reports to the Senior Director of Marketing, Live Events
Responsible for the full execution of 6-10 PBR Live Events from start to finish across the PBR Unleash the Beast and/or the Pendleton Whisky Velocity Tours including marketing, advertising, promotion and earned media, research, ticket scaling, sponsorship and sales, non-traditional revenue and third-party partners
Additional duties as assigned
Knowledge, Skills & Experience
Developing and executing strategic marketing plans and campaigns
Development of growth strategies as well as short and long-term strategic marketing plans
Experience purchasing and negotiating television, radio, OOH and digital advertising buys
Budget development, management and forecasting skills
Demonstrated successful experience in making written and oral presentations
Exceptional oral and written communications skills
Excellent organizational, planning and project management skills with a strong knowledge of event management including event planning, execution and marketing
Ability to manage multiple projects simultaneously with varying priorities and deliver results on time and under budget
A team player with the ability to achieve success in a changing environment
Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, Power Point, and Outlook)
Previous sports and event marketing and sales experience - preferred
Ticketing experience or venue box management experience – preferred
Education & Formal Training
B.A./B.S. Marketing, Business, Economics, Journalism, Public Relations
Experience
5 or more years of experience in Sports or Live Event Marketing
Working Conditions
Normal office hours Monday-Friday, with some evening and weekend work
Travel to events and meetings up to 40% of the time
Endeavor unites and brings people together in our love of sport, culture, and entertainment. Weunderstand this can only be accomplished when we lead with a lens of diversity,equity,andinclusionineverything we do. As a global companythatdrivesculture,westrive to reflect theworld’sdiversevoices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
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