Marketing Manager- Austin
Austin, TX, United States
As our Marketing Manager, you will be instrumental in achieving lead, opportunity, and revenue goals for your designated vertical.
You'll be a key player in executing a comprehensive annual marketing plan, take part in strategic marketing initiatives and work closely with sales teams to align strategies and create impactful go-to-market campaigns.
WHAT WILL YOU DO? Plan, coordinate and participate in trade shows, events, and regional partner events.
Collaborate with sales teams to support and develop the vertical strategy.
Create compelling content that showcases our product's effectiveness in construction.
Produce sales enablement tools including white papers, case studies, and digital content.
Conduct market research and competitive analysis to inform marketing strategies.
Act as a subject matter expert on market trends and customer requirements.
Develop clear product positioning and messaging in conjunction with sales and customer teams.
Explore new marketing channels to enhance brand visibility and lead generation.
REQUIREMENTS Location: Austin, Texas
Bachelor’s Degree.
Proficient in HubSpot.
Hard working, out of the box thinker
Knowledge of CMS for web/blog management.
3-5 years in B2B marketing, with a focus on lead generation and events.
SaaS/technology background; construction industry experience a plus.
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