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Franklin Covey
Sacramento, CA, United States
“We enable greatness in people and organizations everywhere. ” FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, Fr
Job Source: Franklin CoveyFranklin Covey
Sacramento, CA, United States
“We enable greatness in people and organizations everywhere. ” FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates,
Job Source: Franklin CoveyNM Sacramento
Citrus Heights, CA, United States
Job Description Job Description As a trusted customer acquisition partner for telecommunications companies nationwide, we’re the missing link to help companies connect with potential buyers. With resources and expertise tailored to enhance knowledge about market dynamics and consumer engagement, our firm leverages a scalable customer relations mod
Job Source: NM SacramentoNM Sacramento
Sacramento, CA, United States
As a trusted customer acquisition partner for telecommunications companies nationwide, we're the missing link to help companies connect with potential buyers. With resources and expertise tailored to enhance knowledge about market dynamics and consumer engagement, our firm leverages a scalable customer relations model. We train our talented Marketi
Job Source: NM SacramentoNovamanagementinc
Sacramento, CA, United States
As a trusted customer acquisition partner for telecommunications companies nationwide, we’re the missing link to help companies connect with potential buyers. With resources and expertise tailored to enhance knowledge about market dynamics and consumer engagement, our firm leverages a scalable customer relations model. We train our talented Marketi
Job Source: NovamanagementincFrontier Management, LLC
Citrus Heights, CA, United States
Are you looking for a new best friend, card-game companion, or gardening guru? Then consider working with one of our light, bright, and beautiful Assisted Living and Memory Care communities - where our residents are #1 and our team members shine!Marketing DirectorFrontier Management is seeking an outstanding Marketing Director to join Courte at Cit
Job Source: Frontier Management, LLCGramercy Court (SNF)
Sacramento, CA, United States
Description Position at Gramercy Court (SNF) $120,000.00 - $150,000.00 - Overseeing two locations (Gramercy Court in Sacramento, CA and Siena Skilled Nursing and Rehabilitation Center, Auburn, CA) Generations Healthcare is in search of a Marketing Director to join our team at Gramercy Court in Sacramento, and Siena Skilled Nursing and Rehabilita
Job Source: Gramercy Court (SNF)Newmark Merrill
Sacramento, CA, United States
Description At NewMark Merrill, our unwavering commitment to "Doing Retail Better" has been the cornerstone of our success over the past 40 years. Through shifting landscapes, economic fluctuations, and industry disruptions, we remain steadfast in our dedication to connecting with communities, cultivating authentic environments, and empowering our
Job Source: Newmark MerrillSacramento, CA, United States
TITLE: DIRECTOR BRAND MARKETING
STATUS: EXEMPT
REPORTS TO: CHEIF MARKETING OFFICER
DEPARTMENT: MARKETING
JOB CODE: 11594
PAY SCALE: $152,300.00 - $165,000.00 ANNUALLY
General Description
The Director, Brand Marketing leads Golden 1’s brand strategy. This position is responsible for building brand awareness and consideration in our key geo-markets. In partnership with Marketing leadership, internal business units, research, product marketing, marketing technology and external agencies, develop and execute marketing strategies to meet or exceed business goals including, and not limited to, membership growth, deposits, and loans granted. Through the successful marketing and positioning of the Credit Union’s products and services, enhances the quality image among its target markets, communities, targeted consumer segments, members, and employees.
Tasks, Duties, Functions
Own and shape Influence strategy and work with leadership to own and shape Golden 1's brand strategy including naming, advertising media mix, media spend, and messaging of campaigns. Be Golden 1’s brand steward, ensuring visual and messaging consistency. Acts as a point-of-contact for the marketing strategy with Sacramento Kings management for Golden 1 Center and other athletic and community sponsorships.
Leads the internal Creative Services team which includes driving brand health metrics and performance driven copy and value propositions. Manages both internal and external resources focused on content creation, editing, and design.
Obtains the voice of the member and consumer utilizing qualitative and quantitative research materials, customer satisfaction survey responses and results from interaction with member-facing personnel.
Foster a positive and engaging work environment by promoting skill development, coaching for improvement and growth, inspiring others through words and actions, ensuring positive employee morale, and embracing Golden 1’s mission, vision, and core values.
Manages department operations including development, execution and documentation of efficient, compliant procedures, productivity measurement and improvement, and service level agreements for internal clients.
Maintain a thorough understanding of state and federal laws and regulations related to credit union compliance.
Effectively manage relationships across multiple agency/creative partners and cross-functional teams.
Direct, train, supervise, and evaluate creative services staff.
Assist the Chief Marketing Officer as assigned.
Develop and maintain an understanding of the pertinent regulatory requirements and risks inherent to job responsibilities, establish, and maintain control activities that mitigate those risks consistent with the Credit Union’s risk appetite, and ensure operational integrity and compliance with applicable regulations.
PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASKS:
Prolonged sitting throughout the workday.
Effective oral and written communication required to accomplish tasks.
Must possess sufficient manual dexterity to skillfully operate an online computer terminal and other standard office equipment, including 10-key, personal computer, facsimile machine and telephone.
Unusually long work hours may be required on occasion to accomplish tasks.
Organizational Contacts & Relationships
INTERNAL: Leadership, business units within the organization, staff/team reports
EXTERNAL: Print/broadcast media, vendors, community organizations, members, and prospective members.
Qualifications
EDUCATION: Bachelor’s Degree in Marketing or related field. MBA a plus.
EXPERIENCE: Ten years or more experience leading creative services. Experience in financial services or another regulated industry a plus.
KNOWLEDGE/SKILLS:
Knowledge regarding laws, rules, regulations and procedures impacting credit union advertising and marketing activities.
Demonstrated financial marketing performance with knowledge of social media, online communications, traditional and digital media, and research.
Exceptional oral and written communication skills.
Exceptional critical thinking and analytical abilities.
Political, popular culture, social media experience and traditional media awareness.
Financial services experience preferred.
Breadth and depth of marketing knowledge across various media; promotional campaign planning; and adherence/adoption AP Style Guide.
Strong management and supervisory skills.
Strong interpersonal, organization and management skills.
Physical Requirements
Occasional mobility throughout the workday to attend meetings and manage staff and perform other functions.
Prolonged sitting throughout the workday.
Corrected hearing within normal range required to accomplish tasks. A telephone device to enhance hearing will be provided if needed.
Minimal local travel by car or public conveyance for conferences, meetings, vendors and off-site promotional events.
REV. 03/19/2024
Apply Now
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Email Alert for Marketing - Director - Brand Marketing jobs in Sacramento, CA, United States
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