Senior Marketing Manager - Americas

Wilsonville, OR, United States

Avocor designs, develops and manufactures market leading interactive technology solutions for both corporate and education environments. We specialize in providing next-generation interactive touch screens that provide an unrivalled communication and collaboration experiences for customers. Now, more than ever, Avocor is a part of solutions that provide the same experience for teams both in-room and remote to meet the challenges of today’s Enterprise workforce. From executive rooms, to huddle rooms to large team meeting rooms and now executive and home offices, the Avocor integrated media platform transforms business-as-usual into inspired teamwork with all the latest tools for seamless collaboration.

POSITION SUMMARY:

Based in Wilsonville and reporting to the VP of Global Marketing, the Sr. Marketing Manager for the Americas key areas of responsibility are brand building and brand strategy across the region.

The key elements of the role include but are not limited to, global campaign creation and management, regional event management, digital strategy for the region, marketing asset development and public relations engagement. This position requires an innovative approach, a high-energy personality, the ability to manage multiple projects simultaneously, and excellent communication and interpersonal skills.

Ultimately, this role requires someone that can operate at a strategic and tactical level and must have a ‘can-do’ attitude.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Develop and Implement Marketing Strategies:

Own relevant sections of the global B2B marketing strategy, delivering content and campaigns that align with company goals and target audience needs.

Create assets that are aligned to each stage of the marketing funnel to attract and engage prospects through the sales funnel.

Collaborate with cross-functional teams to ensure consistency in messaging across various channels.

Execute against global marketing strategic plan, ensuring that key deliverables are launched and marketed successfully and on time.

Brand Positioning and Messaging:

Be a brand ambassador and ensure that we maintain consistent branding across all marketing materials and communication channels.

Content Creation and Management:

Be heavily involved in creating informative content, including but not limited to product collateral, case studies, whitepapers, and blog posts.

Ensure content resonates with target audiences and supports lead generation efforts.

Digital Marketing:

Support global digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns that aligns with the overarching content strategy for the organization.

Event Management:

Plan and execute all US based events, trade shows, and conferences to showcase our solutions effectively, delivering ROI for Avocor.

Coordinate logistics, promotional materials, and post-event follow-ups to generate leads.

Collaboration with Sales Teams:

Work closely with sales teams to develop channel and end user focused marketing collateral that supports the sales process.

Work closely with the Director of Product Marketing and the sales leaders to create sales enablement tools and resources to enhance overall sales effectiveness.

Lead and inspire a team of marketing professionals, fostering a collaborative and innovative work environment.

Provide guidance, coaching, and professional development to each team member

EDUCATION AND EXPERIENCE:

10 years+ of marketing communication experience in the technology space, ideally UC or AV hardware

Previous experience managing and leading marketing teams

Possess up-to-date skills in digital marketing, brand, creative and content development and campaign management.

Extensive marketing writing and project management skills.

Experience with marketing automation, CRM and website CMS management (non-technical) preferred.

Excellent organizational skills and ability to effectively establish and manage multiple priorities.

Strong knowledge of Microsoft Word, Excel and PowerPoint required.

Experience using Adobe Photoshop, InDesign, HubSpot and SalesForce is a plus

Bachelor’s degree in business administration, marketing, communications or related field, or equivalent experience.

SKILLS AND ABILITIES:

Exceptional written and verbal communication skills.

Excellent project management skills, with an ability to juggle many tasks and projects simultaneously yet close project loops quickly and thoroughly

Ability to work independently and be highly self-motivated

Proactive attitude and quick aptitude for learning new methods, strategies and technologies.

Willingness to roll up sleeves and do what it takes to deliver high-quality results

Innovative thinker who is constantly looking for a better way to do things and is willing to take measured risks to achieve the desired result.

MISC:

Location: Wilsonville, OR

Competitive salary + full benefits package, including medical/vision/dental, Short-Term and Long-Term Disability Insurance, Life Insurance, Accident Insurance, FSA, 401(k), PTO and Paid Holidays.

Avocor is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, sex, religion, sexual orientation, gender identity, national origin, veteran status, or disability status.

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