Director, Payments Marketing (US-Remote)

, IL, United States

Director, Payments Marketing (US-Remote) page is loaded Director, Payments Marketing (US-Remote) Apply locations Remote, USA time type Full time posted on Posted 2 Days Ago job requisition id JR6252 Reporting to the Senior Director, this Director, Payments Marketing is a senior-level product marketing professional responsible for developing and overseeing the payments marketing strategy, owning: positioning, packaging, pricing, messaging, content creation and competitive differentiation for the CDK payments offerings . This individual will collaborate with Payments Product Management and other product marketing leaders, to enable the sales & customer success teams in effectively positioning CDK payments offerings as a competitive differentiator and revenue growth enabler to both existing and new customers.

The Director, Payments Marketing is responsible for building and executing an effective go-to-market strategy, including market characterization, development of the go-to-market plan, driving and delivering demand generation programs, influencing commercialization, and packaging strategies, enabling sales and customer success with tools and resources, and defining market requirements and business cases for product line investment. This individual is the leading expert in positioning payment offerings and customer value proposition.

Essential Functions (not limited to):

Drives the overall packaging, positioning, and pricing strategy for payments

Drives development and delivery of marketing plans and activities for service offerings to establish, enhance, and distinguish services placement

Leads the overall go to market strategy and collaborate closely with sales enablement to ensure readiness of sales and customer success

Collaborate closely with payments product management, product marketing and commercialization teams on the creative business judgement in optimizing the lifecycle profitability of the payment offerings

Owns the sales messaging strategy to ensure all customer facing partners deliver a common, succinct payments message to help achieve sales plans

Owns the messaging for all external facing channels with messaging and tools including Sales and Customer Success teams

Payments Expert/Evangelist; ability to present the payment offering to external audiences, including major automotive manufacturers, large dealer groups and dealers

Development of market Characterization/Targeting and communication of an actionable segmentation and positioning strategy for marketing CDK payment solutions

Monitor key financial metrics related to the health, growth, and profitability of the payment offerings

Required Qualifications and Attributes:

Bachelor’s Degree

7+ years’ progressive experience in a SaaS B2B environment in Payments Marketing, Product Marketing, Market Analysis or Channel Strategy

Must possess a deep understanding of payments industry, including security considerations and regulatory environment

Proven success in bringing to market payment solutions

Ability to showcase knowledge of modern marketing concepts and techniques

Proven track record designing and executing effective marketing messaging, content and programs leveraging web, email, and social media, including behavioral metrics

Must be able to develop and execute effective B2B product marketing strategies

Demonstrated ability to lead initiatives across virtual, cross-functional teams

Excellent communications skills, to both internal and external stakeholders, both oral and written, highly skilled in content creation

Proven ability to support and define market strategies for multiple sales channels

Must be open to 15-30% travel

Preferred Qualifications:

Automotive Industry

Pragmatic Product Marketing credentials or foundational knowledge

Base Salary Ranges: $190,000 - $225,000

CDK Global is committed to fair and equitable compensation practices. Compensation packages are based on several factors, including but not limited to skills, experience, certifications, and work location. The total compensation package for this position may also include annual performance bonus, benefits and/or other applicable incentive compensation plans.We offer Medical, dental, and vision benefits in addition to:

Paid Time Off (PTO)

401K Matching Program

Tuition Reimbursement

At CDK, we believe inclusion and diversity are essential in inspiring meaningful connections to our people, customers and communities. We are open, curious and encourage different views, so that everyone can be their best selves and make an impact.

CDK is an Equal Opportunity Employer committed to creating an inclusive workforce where everyone is valued. Qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, creed or religion, age, disability (including pregnancy), results of genetic testing, service in the military, veteran status or any other category protected by law.

Applicants for employment in the US must be authorized to work in the US. CDK may offer employer visa sponsorship to applicants.

CDK is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (“OEMs”) across automotive and related industries. The Company’s cloud-based, software as a service (“SaaS”) platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance. Visit www.cdk.com

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