Field & Event Marketing Manager

San Francisco, CA, United States

Learn from experts and connect withglobaltech leaders at POST/CON 24. Register by March 26 to save 30%.

Field & Event Marketing Manager - San Francisco Who Are We? Postman is seeking a results-driven Field and Event Marketing Rockstar who thrives in a fast-paced environment to contribute to pipeline creation, and grow the Postman brand. Reporting to the Senior Manager of Events and Field Marketing, the Field Marketing Manager will be responsible for planning and executing our hosted, sponsored and partner events strategy. The ideal candidate is a modern marketer that has demonstrated meeting revenue-based goals through integrated event programs to generate sales qualified opportunities.

They will be an integral part of the Postman Enterprise Marketing team and also partner closely with our Sales and GTM leadership to establish a tight loop between Marketing and Sales, both pre- and post-event. This person is expected both to execute event strategy and the tactics for sponsored and hosted events in the Western US and Canada.

What You’ll Do Strategize, plan, and coordinate major company events (e.g. industry trade shows, hosted field events, and partnered events) to include venue selection, contract negotiation, speakers, sponsors, invitees, logistics, AV setup, registration, email blasts, direct mailers, budget reconciliation, e-marketing systems management, swag requests, etc.

Organize and host in-person and virtual events that create net-new sales opportunities, accelerate existing opportunities and deepen our customer relationships

Contribute to our marquee event “Postcon”, and associated in-person roadshow extended events

As part of the GTM team, be accountable for a pipeline goal, sales accepted opportunities, and supporting of event sponsorship for our community partners

Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner

Responsible for the entire event from promotion, attendance to follow-up with lead-pipeline capture. Work closely with the sales and sales development teams on pre-event communications and event lead follow-up

Solicit internal and external feedback and manage post-event program evaluations to ensure learnings, results, ROI, and areas for improvement are effectively captured

Create unique event experiences/experiments that communicate the company’s value proposition and GTM motions

Project management of materials creation, staffing, on-site set-up, and logistics, working with a range of stakeholders, including agency partners, product marketers, and executive staff

Collaborate with marketing teams to develop and implement an integrated strategy that combines email marketing, paid media, social, direct mail, and other field marketing channels you see fit, such as account-based and product and partner marketing teams

Track results of all campaign activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)

About You +5 years of experience in field/event marketing role including trade show planning, field event planning attendance, and reporting at a SaaS organization

Highly Organized, detail-oriented, and highly motivated with project management experience in a deadline-driven environment.

Ability to manage resources, budgets, and onsite personnel

Experience partnering with Mid-Market and Enterprise sales team and sales leadership

Metrics driven and have the ability to draw insight from marketing data, including pipeline reporting in CRM’s such as Salesforce

Experience with Event related CRM tools such as Zuddl, CVENT, Goldcast (or similar)

Strong cross-collaboration skills: knows how to interact with senior leaders (VP-level, CxO, MD) at public & private companies, demand generation, marketing operations, and other teams needed to help execute field marketing initiatives

Capable of traveling frequently for on-site event management for events in North America (up to 30% annual travel)

You have an ambitious “figure stuff out” attitude. You might not always know all the answers, but you’re eager to learn and figure it out.

A passion for Field Marketing and working with sales to generate pipeline and drive the business

A positive attitude, friendly outgoing demeanor, and willingness to take a few risks

Ability to demonstrate leadership, innovation and creativity, and an innate ability to think outside of the box

Understanding of the foundations of field marketing and how events can play a critical part in moving the business forward

Strong stakeholder management skills and are comfortable managing expectations and keeping teams on track

Our Values At Postman, we create with the same curiosity that we see in our users. We value transparency & honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

What Else? This is a hybrid role based in the greater San Francisco Bay Area, and the reasonably estimated salary for this role ranges from $100,000 to $130,000 plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience. In addition to our pay-on-performance philosophy, we offer a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Salaries will vary outside of the listed metropolitan areas & the U.S.

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.

#J-18808-Ljbffr