Marketing Specialist
Sacramento, CA, United States
The Marketing Specialist is responsible for the marketing of Association of California School Administrators (ACSA) membership and ACSA professional development events. This employee works in collaboration with the ACSA Member Services and Professional Learning Departments to develop, produce and execute marketing content and campaigns, as well as evaluate the effectiveness of marketing efforts using available data.
SUPERVISION RECEIVED AND EXERCISED
Receives general supervision from the Senior Director of Marketing and Communications, while also working collaboratively with staff members in other departments. Methods of performing tasks are left to the judgment of the employee with the Senior Director of Marketing and Communications providing occasional instruction and guidance on decisions.
JOB FUNCTIONS: Works closely with members of the ACSA team to create marketing campaigns that drive registrations at all ACSA Professional Development events.
Monitors registration numbers and adjusts marketing efforts to help meet organization's registration goals.
In consultation with the EdCal and Leadership magazine editor and the Professional Learning team, produces promotional articles and other materials for ACSA Professional Development events.
Collaborates with ACSA conference organizers to develop campaigns that enhance the experience of conference attendees, including articles, e-mails, notifications and brochures.
Works with the Member Services team to generate promotional materials that communicate the value of ACSA membership to prospective, new and current members.
Using data analytics, leads the marketing strategy and collaborates with stakeholders to create and execute measurable marketing campaigns that align with the association’s brand, tone, style and values to increase new memberships and engage and retain current members.
Proofreads marketing content to ensure it is accurate and free of grammatical errors.
Adheres to production schedules and communicates deliverable needs and deadlines to all responsible parties.
Collaborates with the Marketing and Communications team to create marketing content for ACSA’s social media channels.
Assesses the user experience of customers in the registration and membership process and develops goals to increase conversions and member satisfaction.
Develops and distributes marketing materials (toolkits) to ACSA’s region and charter levels.
Manages and monitors traffic and conversions across all ACSA platforms (social media, e-mail, print, website).
Analyzes data from marketing campaigns to advise on the effectiveness of current and future campaigns and channels.
Performs other duties as assigned.
MINIMUM QUALIFICATIONS
Experience, Training and Education: Proficiency in Adobe Creative Suite (InDesign; Photoshop), Microsoft Suite (Word; Excel; One Drive); social media; project management systems; email marketing platforms.
Proficiency in Google Analytics, Looker Studio, GA4 and marketing tracking software.
Excellent grasp of English usage, spelling, grammar and punctuation.
Effective time and project management techniques.
Education:
Post-high school education in marketing, A typical post-high school education would include a degree from a two-year, four-year, or post-graduate institution.
Experience:
3-4 years of experience creating and managing marketing and promotional campaigns for associations, non-profit or for-profit companies or organizations. These campaigns should reflect strategic planning, creation and distribution of deliverables, as well as data that reflects growth in event attendance, participation, and increases to revenue.
Ability to: Establish and maintain effective working relationships with colleagues from other ACSA departments.
Review marketing and conversion data and create strategic plans that support growth in membership and professional development/conference development.
On occasion, travel to in-state conferences, some requiring an overnight stay.
Starting salary range for the Marketing Specialist is between $75,000 and $83,000 annually.
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