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Digitas Health
Philadelphia, PA, United States
Job Description Job Description The Digitas Health LifeBrands Account Planning team uncovers breakthrough customer insights and helps turn them into creative marketing ideas. The VP/Group Director is responsible for leveraging customer insights, identifying opportunities, and creating innovative approaches for developing insights. Additional respo
Job Source: Digitas HealthDigitas Health
Philadelphia, PA, United States
Vice President Group Director, Account Planning Full-time Digitas Health is theAgency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and profess
Job Source: Digitas HealthConfidential
Philadelphia, PA, United States
Vice President Group Director, Account Planning About the Company Globally-recognized healthcare marketing agency Industry Marketing & Advertising Type Public Company Founded 1990 Employees 501-1000 Categories Marketing & Advertising Employment Services Specialties marketing advertising full-service marketing digital interactive social media dig
Job Source: ConfidentialPublicis Health, LLC
Philadelphia, PA, United States
Digitas Health is theAgency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San
Job Source: Publicis Health, LLCConfidential
Philadelphia, PA, United States
Vice President & Account Director About the Company Well-established communications agency specializing in the healthcare space Industry Public Relations and Communications Type Privately Held About the Role The Company is seeking a VP, Group Account Supervisor with a strong background in healthcare advertising, particularly in the HCP pharma com
Job Source: ConfidentialPublicis Groupe
Philadelphia
**Company Description** Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Ph
Job Source: Publicis GroupeDigitas Health
Philadelphia, PA, United States
Job Description Job Description Company Description Digitas Health is theAgency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional
Job Source: Digitas HealthBurlington Coat Factory
Burlington, NJ, United States
Vice President, Merchandise Planning in Burlington , New Jersey 1830 Route 130 North Burlington NJ US 08016 **Overview** **Position Summary:** **The Vice President, Merchandise Planning** is responsible for achieving sales and profit objectives for several merchandise categories, working in conjunction with the planning and allocation team
Job Source: Burlington Coat FactoryPhiladelphia, PA, United States
Vice President Director, Account Planning Full-time
Digitas Health is theAgency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
The Digitas Health LifeBrands Account Planning team uncovers creative customer insights, and helps our teams to turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative) and reports to the SVP/Head of Planning.
You have at least 8 years experience applying creative customer insight in a marketing, creative agency or professional services firm.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
The VP/ Director is the customer insight "lead" for designated Digitas Health LifeBrands clients, with 3 primary responsibilities:
Use customer insight to help the team come up with great creative marketing ideas
Create approaches for coming up with customer insight
Additional responsibilities for this position include:
Determine where and how in-depth insight about the consumer's attitude and behavior can help make our clients' marketing more successful and where the opportunities are
Identify important customer insights from existing client/Digitas Health LifeBrands data and translating them into relevant marketing program possible effects
Apply innovative research and "listening" methodologies to create relevant, creative customer insights
Partner with our modern primary researchers, internal analysis group and client data/research organizations to maximize their work's customer insight and marketing program application value
Improve the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
Apply the Digitas Health LifeBrands Active Branding approach to marketing program development, and inspiring your teams to embrace a "pull" approach to marketing
Lead team brainstorms that produce creative insight and maximize team contributions
Create demand for account planning's contributions by demonstrating its impact
At least 8 years' experience working in marketing or strategic services organizations – e.g., general advertising agency account planning group; management consulting firm; brand strategy firm; large DM firm strategic planning/account planning group
Qualitative research experience applying qualitative research techniques
Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology. Graduate degree (e.g., MBA, Masters) is a plus.
Familiar with segmentation, analytics and media research tools (e.g., MRI)
Understand what makes consumers "tick"
Discern the customer insight and "human truth" from mounds of data
Avid follower of how marketing is evolving to meet the needs of the ever more powerful consumer; you can tell the difference between YouTube and an inner tube
Challenge the team to uncover "what's in it for the customer"
Passionate about applying modern qualitative methodology to the development of insight and empathy for the consumer's perspective
Experience applying insight to marketing program development
An inspirational, compelling personality and way of working
you can quickly gain the trust of clients and internal team members at all levels
Web experience (and passion!) is relevant
Build demand for account planning
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
All your information will be kept confidential according to EEO guidelines.
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Email Alert for Vice President Director, Account Planning jobs in Philadelphia, PA, United States
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