Marketing Director

, NJ, United States

Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world’s first probiotic yeast strain, Saccharomyces boulardii CNCM I-745, discovered in 1923.

Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex teams work daily for the health of all and focus their activities around three main areas:

Microbiota to educate the general public and healthcare professionals on the growing importance of microbiota, advance scientific breakthroughs in microbiota by funding academic research, provide solutions for preserving microbiota health with its unique probiotic drug Saccharomyces boulardii CNCM I-745, innovate with its

Symbiosys range and make early-stage investments in start-up companies

Orphan diseases for patients with severe orphan pathologies around the world, such as DIACOMIT, which is indicated for the treatment of Dravet syndrome, a rare and very severe form of epilepsy in children

Women’s health with the Saforelle brand for women of all ages.

With more than 1,600 employees, Biocodex generated net revenues of above €500 million in 2022, including 42% in France and 58% internationally. The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide. POSITION OVERVIEW

Biocodex is seeking a tenacious Marketing Director who is passionate about building brands and is eager to helps us bring Florastor to reach its full potential

If you are a marketing leader who thrives on telling compelling stories through data and cherishes the craft of marketing for a distinctive brand, we invite you to join us at Biocodex to lead the Florastor business. The Florastor Marketing Director is a strategic leadership role responsible for driving the go-to-market strategy, developing compelling and breakthrough messaging and creating an impactful innovation pipeline, to help us achieve our objectives and strengthen our positioning in the minds of consumers and customers. You will use your expertise in brand and communications planning to chart a new course for our creative partners by translating data and insights into clear frameworks, testing plans and creative briefs.

You’ll play an integral role alongside a small, entrepreneurial team responsible for taking Florastor to the next level. The ideal candidate will have a curious and analytical mindset, entrepreneurial spirit, thrive in a digital environment and be a strong team player.

JOB RESPONSIBILITIES

The Marketing Director will be responsible for assisting with accelerating the growth of our flagship product, Florastor and any future products we add to our portfolio. This position reports directly to the Head of Marketing.

How you’ll make an impact:

Lead brand planning initiatives, including market research, competitive analysis, and brand positioning to differentiate our brand in the market

Oversee development of compelling marketing materials including advertising campaigns, digital content and more to effectively communicate our brand

Lead development of innovation pipeline and commercialization process, partnering closely with Global HQ and local co-manufacturing partners.

Act as point of accountability for marketing performance, establishing clear goals that meet with broader business objectives. Regularly report insights and results to senior management and stakeholders

Adopt an analytical approach to continuously test, learn, and enhance our marketing efforts across all digital and physical platforms

Work closely with other departments to ensure a cohesive approach to consumer & customer engagement

Lead development of strategic programs that unlock new business opportunities based on a thorough understanding of the marketplace, consumer, and Biocodex innovation & capabilities

Stay up to date with industry trends, consumer behavior, cross-cultural US/global trends and insights to uncover new growth opportunities with high impact propositions

Directly lead a team of marketers and indirectly lead the broader marketing & sales teams

Cultivate strong relationships with key internal and external partners locally and globally

We are excited about you because you Have a Bachelor’s Degree required in relevant field, MBA preferred

Have at least 10 years of CPG marketing experience. OTC medicine or nutritional marketing experience preferred with time spent on brand planning and creative development

Have significant experience within innovation including concept generation to commercialization

Have at least 4 years managing people and are a natural people manager who enjoys nurturing and developing individuals and teams to meet their full potential

Have high emotional intelligence and self-awareness, which encourages positive energy, passion and fun throughout the organization

Have experience owning, measuring, and managing budget, forecasting, and performance metrics and KPIs

Have a strong proficiency in using data analytics to drive marketing strategies and evaluate performance

Are a scrappy and enthusiastic proactive problem solver with an entrepreneurial spirit

Have Proficiency in Nielsen or IRI

Have demonstrated leadership skills, learning agility, problem solving, project management, analytical, organizational, and strategic thinking skills.

Are detail-oriented and ability to handle and prioritize multiple projects in a fast-paced environment.

Proven creative acumen with a track record of crafting effective and innovative marketing strategies to deliver exceptional growth

Office Guidelines: The office is open and available for all, Monday through Friday. We ask all team members to be in office a minimum of 2 days (including Wednesday) to build a collaborative and positive environment

WHY BIOCODEX

Our four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.

At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.

At Biocodex, our CSR approach is an holistic one to reconcile the « 4P’s »: « People, Planet, Profit and Purpose » and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.

Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world’s first probiotic yeast strain, Saccharomyces boulardii CNCM I-745, discovered in 1923.

Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex teams work daily for the health of all and focus their activities around three main areas:

Microbiota to educate the general public and healthcare professionals on the growing importance of microbiota, advance scientific breakthroughs in microbiota by funding academic research, provide solutions for preserving microbiota health with its unique probiotic drug Saccharomyces boulardii CNCM I-745, innovate with its

Symbiosys range and make early-stage investments in start-up companies

Orphan diseases for patients with severe orphan pathologies around the world, such as DIACOMIT, which is indicated for the treatment of Dravet syndrome, a rare and very severe form of epilepsy in children

Women’s health with the Saforelle brand for women of all ages.

With more than 1,600 employees, Biocodex generated net revenues of above €500 million in 2022, including 42% in France and 58% internationally. The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide. POSITION OVERVIEW Biocodex is seeking a tenacious Marketing Director who is passionate about building brands and is eager to helps us bring Florastor to reach its full potential If you are a marketing leader who thrives on telling compelling stories through data and cherishes the craft of marketing for a distinctive brand, we invite you to join us at Biocodex to lead the Florastor business. The Florastor Marketing Director is a strategic leadership role responsible for driving the go-to-market strategy, developing compelling and breakthrough messaging and creating an impactful innovation pipeline, to help us achieve our objectives and strengthen our positioning in the minds of consumers and customers. You will use your expertise in brand and communications planning to chart a new course for our creative partners by translating data and insights into clear frameworks, testing plans and creative briefs. You’ll play an integral role alongside a small, entrepreneurial team responsible for taking Florastor to the next level. The ideal candidate will have a curious and analytical mindset, entrepreneurial spirit, thrive in a digital environment and be a strong team player. JOB RESPONSIBILITIES The Marketing Director will be responsible for assisting with accelerating the growth of our flagship product, Florastor and any future products we add to our portfolio. This position reports directly to the Head of Marketing. How you’ll make an impact: Lead brand planning initiatives, including market research, competitive analysis, and brand positioning to differentiate our brand in the market

Oversee development of compelling marketing materials including advertising campaigns, digital content and more to effectively communicate our brand

Lead development of innovation pipeline and commercialization process, partnering closely with Global HQ and local co-manufacturing partners.

Act as point of accountability for marketing performance, establishing clear goals that meet with broader business objectives. Regularly report insights and results to senior management and stakeholders

Adopt an analytical approach to continuously test, learn, and enhance our marketing efforts across all digital and physical platforms

Work closely with other departments to ensure a cohesive approach to consumer & customer engagement

Lead development of strategic programs that unlock new business opportunities based on a thorough understanding of the marketplace, consumer, and Biocodex innovation & capabilities

Stay up to date with industry trends, consumer behavior, cross-cultural US/global trends and insights to uncover new growth opportunities with high impact propositions

Directly lead a team of marketers and indirectly lead the broader marketing & sales teams

Cultivate strong relationships with key internal and external partners locally and globally

We are excited about you because you Have a Bachelor’s Degree required in relevant field, MBA preferred

Have at least 10 years of CPG marketing experience. OTC medicine or nutritional marketing experience preferred with time spent on brand planning and creative development

Have significant experience within innovation including concept generation to commercialization

Have at least 4 years managing people and are a natural people manager who enjoys nurturing and developing individuals and teams to meet their full potential

Have high emotional intelligence and self-awareness, which encourages positive energy, passion and fun throughout the organization

Have experience owning, measuring, and managing budget, forecasting, and performance metrics and KPIs

Have a strong proficiency in using data analytics to drive marketing strategies and evaluate performance

Are a scrappy and enthusiastic proactive problem solver with an entrepreneurial spirit

Have Proficiency in Nielsen or IRI

Have demonstrated leadership skills, learning agility, problem solving, project management, analytical, organizational, and strategic thinking skills.

Are detail-oriented and ability to handle and prioritize multiple projects in a fast-paced environment.

Proven creative acumen with a track record of crafting effective and innovative marketing strategies to deliver exceptional growth

Office Guidelines: The office is open and available for all, Monday through Friday. We ask all team members to be in office a minimum of 2 days (including Wednesday) to build a collaborative and positive environment WHY BIOCODEX

Our four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem. At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company. At Biocodex, our CSR approach is an holistic one to reconcile the « 4P’s »: « People, Planet, Profit and Purpose » and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services. Join us! BIOCODEX USA Take up the challenge and send your application!

Company information

Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world’s first probiotic yeast strain, Saccharomyces boulardii CNCM I-745, discovered in 1923. Since then, Biocodex has evolved from a pioneer to a major international player in the microbiota realm. Meanwhile, Biocodex’s R&D center has focused on the central nervous system, developing an orphan drug, DIACOMIT. At the end of 2019, Biocodex pursued its diversification with the acquisition of Laboratoires Iprad, a pharmaceutical company specialized in woman’s health.Biocodex focuses its business on three main areas:- Microbiota to educate the general public and healthcare professionals on the growing importance of microbiota, advance scientific breakthroughs in microbiota by funding academic research, provide solutions for preserving microbiota health with its unique probiotic drug Saccharomyces boulardii CNCM I-745, innovate with its Symbiosys range and make early-stage investments in start-up companies- Orphan diseases for patients with severe orphan pathologies around the world, such as DIACOMIT, which is indicated for the treatment of Dravet syndrome, a rare and very severe form of epilepsy in children- Women’s health with the Saforelle brand for women of all ages.With 1,626 employees, Biocodex generated net revenues of €418million in 2021, including 40% in France and 60% internationally. The group is present in 124 countries through wholly-owned subsidiaries in 20 countries and a network of distributors worldwide.

Biotechnology, Manufacturing, Pharmaceuticals, Medical Devices, Healthcare, Food and Beverage, Diagnostics, Diagnostic Substances, Chemicals, Medical Devices and Supplies

Privately Held

Founded: 1953

GENTILLY

Company Specialties:

Gastroenterology, Neurology/Psychiatry, Pain management, Pédiatry, Rheumatology, Otolaryngology, and women's health

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