Staff Web Data Scientist, Growth Marketing Analytics

Oakland, CA, United States

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.

So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

The Growth Marketing Analytics team at Square is responsible for leveraging data science and analytics to make recommendations to drive full funnel efficiencies and measure the impact of marketing initiatives and web surfaces on driving business outcomes. As a Senior Web Data Scientist within our Data organization, you will play an essential role in optimizing growth on Square's web surfaces by conducting experiments, distilling data into insights, and influencing web strategy decisions through actionable recommendations. You will partner closely with Marketing and Engineering teams responsible for web strategy and platforms to drive towards measurable web strategy goals and site optimizations. In addition to partnering closely with web stakeholder teams, you will work closely with other technical subject matter experts within our Go-To-Market (GTM) data organization to share best practices, key resources, and collaborate on cross-functional GTM priorities.

You Will:

Own the partnership with Web strategists and engineers to design experimentation plans for on-site optimizations and new features, create post-test readouts, troubleshoot test data issues within GrowthBooks, and identify actionable recommendations based on experiment results.

Keep a pulse on the latest measurement methodologies and tools to aid in defining web measurement strategy, predictive visitor classification, and experimentation.

Create and execute measurement approaches to help solve critical requests like assessing the combined impact of web optimizations on business outcomes or predicting the quality web traffic.

Work with technical subject matter experts including platform and data engineers to ensure web data accuracy and identify optimization opportunities.

Deliver regular business critical reports on web performance, ensuring consistency, accuracy and timeliness with actionable insights on learnings

Develop effective measurement frameworks and reports for non-technical audiences to enable actionable insights to improve seller's onsite experience and aid in moving sellers through the funnel

Partner with cross functional teams including fellow data experts, finance, and marketing to help add context around how web surface performance impacts gross performance trends.

Qualifications You are an expert with 8+ years of experience in quantitative analytics or data science with a focus on leveraging web data to drive business outcomes.

Strong technical skills with SQL, Python, and data visualization tools (ex: Looker)

Deep experience designing web experiments and leveraging tools like Opitmizely and GrowthBook to evaluate test results

Familiarity with organic and paid marketing initiatives including understanding how different traffic source channels have divergent behavior and needs

Excellent communication skills, particularly when explaining technical matters to less technical co-workers or an executive audience

Deep experience working with web measurement tools like Google Analytics (including GA4), ContentSquare, and FullStory, and robust understanding of web measurement and web metric definition best practices

Comfortable dealing with ambiguous problems and experimenting with different approaches

Demonstrated ability to influence decision makers and work with cross-functional partners

Comfort working in a fast-paced, matrixed organization, with multiple stakeholders across time zones

Familiarity with data warehouse design, development and best practices

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $171,800 - USD $257,600

Zone B: USD $163,200 - USD $244,800

Zone C: USD $154,600 - USD $232,000

Zone D: USD $146,000 - USD $219,000

To find a location's zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following: Healthcare coverage (Medical, Vision and Dental insurance)

Health Savings Account and Flexible Spending Account

Retirement Plans including company match

Employee Stock Purchase Program

Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance

Paid parental and caregiving leave

Paid time off (including 12 paid holidays)

Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)

Learning and Development resources

Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.