Marketing Manager - Boston

Burlington, MA, United States

Ability to manage working a hybrid schedule in office and remotely (in Boston) while being able to travel within the market

Minimum of 5 years experience

Previous agency experience with a working understanding of: paid search engine marketing, Google Analytics, Customer Relationship Management (CRM) reporting, email marketing, social media, and local apartment internet listing sites

Expertise in launching marketing plans and advertising campaigns

Expertise in managing marketing planning and activation from start to finish

Proven success in managing multiple projects with tight deadlines

Responsibilities You're the marketing leader for a portfolio of communities in the Boston, MA, New England region

Developing and effectively executing marketing plans that deliver needed lead volume, and contribute to the creation of extraordinary experiences to support customer acquisition and retention goals

Overseeing the lead generation performance of the property within the established budget and with adherence to Bozzuto's standards of quality and excellence

Partnering with operations to implement marketing strategies that position the community as a destination for people seeking engaged and enriched living experiences

Creating and delivering timely and accurate budgets and marketing performance reports to external and internal stakeholders that clearly explain program effectiveness, benchmarks and opportunities

Being a marketing expert on the competitive marketplace and utilizing that knowledge to help in differentiating the community and Bozzuto from competition, from a lead generation and customer experience standpoint

Leading the brand identity and brand strategy process for new multifamily and mixed-use projects, from the construction phase through opening and lease-up

Facilitating agency selection and providing creative direction throughout branding process to develop original positioning, visual identity, and digital strategies that set each property apart from its competition

Our benefits take into consideration everything from career development, retirement, family matters and health and wellness

Competitive compensation

Salary range: $100,000-$110,000

We offer coverage for medical, dental, and vision, including access to the best doctors at an affordable price

We provide 20 days of paid time off plus holidays

We offer a 401k program with a company match

Tuition Reimbursement

Plus many other programs to support career development and growth

Qualifications Ability to manage working a hybrid schedule in office and remotely (in Boston) while being able to travel within the market

Minimum of 5 years experience

Previous agency experience with a working understanding of: paid search engine marketing, Google Analytics, Customer Relationship Management (CRM) reporting, email marketing, social media, and local apartment internet listing sites

Expertise in launching marketing plans and advertising campaigns

Expertise in managing marketing planning and activation from start to finish

Proven success in managing multiple projects with tight deadlines

Responsibilities You're the marketing leader for a portfolio of communities in the Boston, MA, New England region

Developing and effectively executing marketing plans that deliver needed lead volume, and contribute to the creation of extraordinary experiences to support customer acquisition and retention goals

Overseeing the lead generation performance of the property within the established budget and with adherence to Bozzuto's standards of quality and excellence

Partnering with operations to implement marketing strategies that position the community as a destination for people seeking engaged and enriched living experiences

Creating and delivering timely and accurate budgets and marketing performance reports to external and internal stakeholders that clearly explain program effectiveness, benchmarks and opportunities

Being a marketing expert on the competitive marketplace and utilizing that knowledge to help in differentiating the community and Bozzuto from competition, from a lead generation and customer experience standpoint

Leading the brand identity and brand strategy process for new multifamily and mixed-use projects, from the construction phase through opening and lease-up

Facilitating agency selection and providing creative direction throughout branding process to develop original positioning, visual identity, and digital strategies that set each property apart from its competition

Benefits Our benefits take into consideration everything from career development, retirement, family matters and health and wellness

Competitive compensation

Salary range: $100,000-$110,000

We offer coverage for medical, dental, and vision, including access to the best doctors at an affordable price

Paid Leave

We provide 20 days of paid time off plus holidays

Retirement planning

We offer a 401k program with a company match

Tuition Reimbursement

Plus many other programs to support career development and growth

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At Bozzuto, it's all about experience. Whether it's the experience you bring, gain or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we've been creating inspiring, engaging and vibrant communities for three decades.

Why do we do it? Because home is where aspirations are pursued and memories unfold. We believe in the power to impact the lives of the people we touch through the delivery of extraordinary experiences.

Primary Responsibilities:

You're the marketing leader for a portfolio of communities in the Boston, MA, New England region. You bring your passion for marketing, apartment living, and local market expertise with you to work every day. You're obsessed with understanding your customer's mindset and strive to create extraordinary experiences, for customers and team members alike.

As Marketing Manager, your primary responsibilities include:

• Developing and effectively executing marketing plans that deliver needed lead volume, and contribute to the creation of extraordinary experiences to support customer acquisition and retention goals

• Overseeing the lead generation performance of the property within the established budget and with adherence to Bozzuto's standards of quality and excellence

• Partnering with operations to implement marketing strategies that position the community as a destination for people seeking engaged and enriched living experiences

• Creating and delivering timely and accurate budgets and marketing performance reports to external and internal stakeholders that clearly explain program effectiveness, benchmarks and opportunities

• Being a marketing expert on the competitive marketplace and utilizing that knowledge to help in differentiating the community and Bozzuto from competition, from a lead generation and customer experience standpoint

• Leading the brand identity and brand strategy process for new multifamily and mixed-use projects, from the construction phase through opening and lease-up

• Facilitating agency selection and providing creative direction throughout branding process to develop original positioning, visual identity, and digital strategies that set each property apart from its competition

What You Bring to Us:

• Previous marketing experience in the multifamily real estate industry in the Boston, MA/New England region preferred. Ability to manage working a hybrid schedule in office and remotely (in Boston) while being able to travel within the market. Minimum of 5 years experience.

• Previous agency experience with a working understanding of: paid search engine marketing, Google Analytics, Customer Relationship Management (CRM) reporting, email marketing, social media, and local apartment internet listing sites.

• Expertise in launching marketing plans and advertising campaigns

• Expertise in managing marketing planning and activation from start to finish

• Proven success in managing multiple projects with tight deadlines

• Adobe Photoshop and InDesign experience a plus

What We Bring You:

At the core of our business is the talent on our teams, and we are committed to taking care of them so they can deliver great experiences to our residents. In addition to an award-winning culture and amazing work spaces, Bozzuto offers a wide range of programs to support the overall health of you and your family. Our benefits take into consideration everything from career development, retirement, family matters and health and wellness. Working on our team and in this position, you can expect:

• Competitive compensation. Salary range: $100,000-$110,000

• Health & Wellness benefits. We offer coverage for medical, dental, and vision, including access to the best doctors at an affordable price.

• Paid Leave. We provide 20 days of paid time off plus holidays.

• Retirement planning. We offer a 401k program with a company match.

• Tuition Reimbursement. Plus many other programs to support career development and growth.

Bozzuto is proudly an Equal Opportunity Employer EOE/M/F/D/V Company information

Bozzuto is an experience-focused real estate company distinguished by our innovative developments, dedicated customer service and top-rated workplace culture. Since our founding in 1988, we have developed, acquired and built more than 50,000 homes and apartments. Celebrating 33 years of creating sanctuary for our residents, Bozzuto currently manages 85,000 apartments and 3 million square feet of retail space across the U.S.

Privately Held

Company Specialties:

Acquisitions, Construction, Development, Homebuilding, Land Development, Property Management, Real Estate, Customer Service, and Hospitality

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