Senior Brand Manager

Horsham, PA, United States

Senior Brand Manager req39944

Employment Type : Regular

Location : HORSHAM,PA

Have you ever enjoyed Arnold, Brownberry or Oroweat

bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee,

Entenmann's or Marinela cake or donut? If the answer is yes, then you know

Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers,

offices and on sales routes work to ensure our consumers have the freshest

products at every meal. In addition to competitive pay and benefits, we provide

a safe and inclusive work environment that appreciates diversity, promotes

development and allows our associates to be their authentic selves.

#LI-SO1

Senior Brand Manager

*Annual Bonus Eligibility*

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $114,000 - $159,600

Comprehensive Benefits Package

401k & Company Match

On the Job Training with Advancement Opportunities

Position Summary:

We are seeking an experienced CPG Senior Brand Manager who is passionate about strategically driving brand growth, actioning consumer insights and deliveringinnovative products and marketing campaigns to grow a major strategic Bimbo Bakeries USA category - Premium Sliced Bread. Brands under your responsibility would include Arnold, Brownberry, Oroweat, Rustik, and a number of smaller and regional brands. Youwill lead cross-functional teams and be the voice of the consumer to developbrand strategy, innovation roadmap, digital media strategy, and brand communicationcampaigns forPremium Bread.

Key Job Responsibilities:

Execute development of brand portfolio strategy in close coordination with Senior Marketing Director, Media, Analytics and Content (MAC) team, Innovation team, Consumer Insights team, Research &Development (R&D), Manufacturing, Business Units and Key Customer Teams.

End-to-end management of consumer opportunities for the brand, inclusive of strategic opportunity identification, market positioning, partnership on program /communication development/ innovation strategy and tracking ofmetrics.Lead brand strategy execution including annual brand plans and strategic plans including five-year innovation and communication vision.

Embrace the consumer, collaborating with the insights and research teams to uncover and analyze consumer insights to drive brand growth.

High level ofcomfort pulling and analyzing data from sources such asCircanaand MarginMineris required.

Strong analytical skills with the ability to generate business insights from diverse data sources and use that data to convey compelling selling stories/solutions for the sales force.

Be front-line obsessed and willing to travel20%to stay engaged with the front-line and bakeries, where the most important aspects of our business arehappening.

Be a sharp operator with a founder's mentality to manage brand budgets efficiently, not accepting waste and unnecessaryspending.

Collaborate with creative agency partners and content strategists and creative strategy to create award-winningcommunication that wins both the hearts and minds of ourconsumers.

Collaborate with the MAC team on annual media plans informed by performance metrics and Marketing Mix Analysis.

Collaborate with Omnichannel team to build a cohesive go to market strategy for key marketing initiatives that will drive results in retail andecommerce that ladders up to the brand's overallstrategy.

Ensure operational capabilities and value cross-functional and diverse perspectives by leading steering calls with key cross functional partners.

Be a cross-functional leader, partnering alongside with innovation team, manufacturing and R&D to generate a pipeline of short and long-term newproducts.

Collaborate on the development of innovation pipeline with innovation teamincluding brand design,product strategyand communicationcampaigns.

Lead Superior Quality Always in market testing, ensuring we are delivering the best quality products to ourconsumers.

Skilled at development and execution of presentations, sell sheets and field communications.

Key Competencies:

Accessible and responsible

Strategic thinker

Ability to develop and complete a series of goals and tactics, with minimum supervision

Sharp operator, creative and resourceful

Flourishes in a fast paced and diverse environment

Adaptable and works well with different personality types

Organized work style - Master at Multi-Tasking

Working knowledge of marketing plan development and execution

Strong public speaking and presentation skills

Excellent organizational and communication (written and oral) skills

Strong at managing priorities and deadlines

Open to learning/developing new processes

Aspires for a long-term career in marketing

Strong understanding of media and omnichannel

Expert in Microsoft Office (and margin miner or MicroStrategy if internal)

Experience with Circana or Nielsen

Management and development of team, including Brand and Associate Brand Managers

Education and Work History:

Bachelor's degree in marketing or a related field. MS or MBA preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.

Minimum of 7+ years' marketing experience, CPG preferred.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a

policy that provides equal employment opportunity for applicants and employees

regardless of race, color, religion, sex (including pregnancy, sexual

orientation, or gender identity), national origin, age, disability, genetic

information, marital status, veteran status, any other classification protected

by law.

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