Associate Director, Digital Fundraising

Washington, DC, United States

Project HOPE is an international NGO of more than 900 engaged employees and hundreds of volunteers who work in more than 25 countries, responding to the world’s most pressing global health challenges. Throughout our 60-year legacy, Project HOPE has treated millions of patients and provided more than $3 billion worth of medicines to local health care organizations around the world. We have helped build hundreds of health programs from the ground up and responded to humanitarian crises worldwide.

Code of Conduct

It is our shared responsibility and obligation to treat each other with respect, take affirmative steps to prevent matters involving Sexual Exploitation & Abuse and Trafficking in Persons, and to disclose all potential and actual violations of our Code of Conduct, which may include Conflicts of Interest, Fraud, Corruption, Discrimination or Harassment. Together we can reinforce a culture of respect, integrity, accountability, and transparency.

POSITION SUMMARY: The Associate Director, Digital Fundraising is a seasoned fundraiser with experience in all aspects of digital fundraising for single gift and monthly donors and can build programs that increase lifetime revenue from donors and return on investment (ROI) for Project HOPE.

He/she/they should be a detail-oriented self-starter who can work cross-functionally in a matrixed environment on the strategy and implementation of digital fundraising programs. This includes creating the overall strategic plan, optimizing the donor journey and lifecycle, building, monitoring and reporting on budgets, managing investments, and establishing KPI’s for vendor management and accountability. This role partners closely with mass market channel and audience managers on digital giving strategies.

PRINCIPAL RESPONSIBILITIES:

Lead the fundraising strategy across digital channels and audiences, including email, paid search, paid advertising, SMS, P2P, innovation, and fundraising through website for both one-time and monthly giving.

Oversee the donor lifecycle and journey as it relates to lead gen, acquisition, on-boarding, cultivation/engagement, and retention of online acquired donors; work cross-functionally with channel managers to increase revenue by ensuring an exceptional donor experience.

Directly supervise the Digital Fundraising Manager to provide leadership and mentorship.

Develop annual and multi-year budgets for digital fundraising with clear KPI’s, with responsibility for meeting these metrics. Continually monitor results and provide regular reports to key stakeholders, reforecasting when necessary.

Manage digital fundraising agencies to establish KPI’s, monitor investments, test and onboard, and hold accountable.

Collaborate with external agencies and Development and Communications teams, including Leadership and Legacy, Corporate Partnerships, Communications, and Marketing, to develop high-level digital fundraising campaign calendar, cadence, target audience, messaging, and channel plans, as part of a broader organizational fundraising and integrated marketing strategy.

Work with internal teams and external agencies to optimize digital mid-level and sustainer growth – focusing on acquisition, retention and upgrade strategies and ensuring optimal donor journeys, operations, and treatment across digital channels.

Oversee digital testing roadmap to optimize website, donation pages, audience targeting, user experiences, and revenue growth across online channels. Ensure test and learn plans are continually implemented, refined, and acted upon.

Lead the digital rapid response and emergency fundraising strategy – which includes non-traditional working hours with very tight turn-around times.

Ensure back-end systems and processes run at the highest efficiency and meet best practice standards. Review, refine and recommend new systems or processes as needed.

Stay abreast of industry trends for digital fundraising, technology, tactics, and creative approaches, and recommend new testing and investment opportunities.

Other Duties as Assigned

MINIMUM QUALIFICATIONS:

At least 10 years of experience in a fast-paced, multi-faceted marketing or fundraising environment, preferably in international organizations.

Deep experience growing digital files and managing digital agencies to meet performance and investment metrics across email, website, paid search, display, as well as testing and exploring new digital channels.

Experience launching rapid response digital campaigns, especially during global disasters.

Experience managing and mentoring staff and agencies and insuring KPI’s are met.

Ability to analyze data and make strategic decisions based on trends.

A high attention to detail and organization.

Proven ability to prioritize, work independently in partnership with teams, manage time effectively, and follow through on tasks/responsibilities.

Experience and expertise with professional communications/interactions; Ability to build relationships remotely.

Proven success in management of competing priorities and deadlines.

Strong communication skills, written and oral, as well as proofreading.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee must be mobile in an office environment and able to use standard office equipment.

Must be able to communicate in verbal and written form and must be able to travel internationally.

Project HOPE employees may be required to travel or work in countries where working conditions are classified as “hardship.”

Work environment:

Typical office environment with exposure to a minimal noise level.

Emergency deployments may be in resource-deprived environments with austere living conditions.

Travel for extended periods may be by air and/or other modes of transportation.

While international travel is not a regular part of every job, programmatic needs may require it intermittently.

Project HOPE employees may be required to travel or work in countries where working conditions are classified as “hardship.”

Due to the substantial number of inquiries, we receive, only candidates who have met the required experience & qualifications for this position will be considered. No phone calls please.

However, since we are active around the world in the field of public health, we may wish to retain your CV in our database for other/future opportunities, unless you direct us otherwise.

Thank you very much for your interest in Project HOPE.

Additional Info Job Type : Full-Time

Job Focus : Development, Digital Communications, Fundraising, Marketing/Communications

Location : Washington, DC (Hybrid OR Remote - US)

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