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Marketing Director

Monrovia, CA, United States

JOB RESPONSIBILITIES

* Develop company marketing strategy/plan and craft positioning and messaging to elevate the company to the next level

* Create customer-facing product marketing and presentation materials for use at each phase of the sales process

* Write compelling content to draw in new opportunities, including blog posts, social media, product collateral, webinars, competitive performance reports, and pitch decks

* Develop videos, animations, and infographics that communicate the unique features and benefits of SiLC products

* Plan and execute attention-grabbing press releases, events, and new product launches, and manage the cross-functional implementation of the plan

MINIMUM QUALIFICATIONS

* Bachelor's Degree in a technical field such as software or electrical engineering

* Comfort with highly technical details and a strong curiosity

* 5-10 years product marketing experience in a B2B technology company

* Exceptional writing and communication skills

* Proven history of creating effective product marketing programs

* Impeccable time management and project prioritization skills

* Superb Powerpoint and Adobe Creative Cloud as well as design skills

* Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties

* Ability and willingness to travel

PREFERRED QUALIFICATION

* M.S. Engineering degree or MBA

* Experience in the automotive or industrial automation industries

* Experience with technical products and hardware products

* Worked with LiDAR or similar sensors before

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Director of Marketing