Senior Product Marketing Manager
Tysons, VA, United States
RegScale is a continuous controls monitoring (CCM) platform that enables GRC outcomes faster and at a lower cost than legacy programs currently deliver. These efficiency gains are achieved through extreme automation powered by CCM engines to bridge security, risk, and compliance activities. Our CCM automation engines and AI tools operate independently but are tightly coupled, eliminating the manual corrosion that grinds current GRC programs to a halt. In addition to strengthening security and reducing costs, customers report seeing a 90% faster path to compliance certifications and a 60% reduction in audit preparation efforts.
RegScale is a fast-growing startup company with offices in Tysons Corner, VA (HQ) and Knoxville, TN (R&D). We offer an exceptional benefits package, including comprehensive health insurance, 401k, stock options, and unlimited Paid Time Off (PTO) for full-time W-2 employees.
Position:
Do you love turning technical concepts into disruptive stories? Are you a security expert with risk and compliance domain expertise? If you answer yes to those, we have an opening for a Senior Product Marketing Manager in RegScale, an innovative Series A startup disrupting the compliance space. As a Senior Product Marketing Manager, you'll work closely with our R&D and Sales teams to define a new market category. You'll develop the product marketing strategy for a solution with no match in the market while strategically training the sales team on the best messaging and positioning. You'll develop expertise in Governance, Risk, and Compliance (GRC) and Continuous Controls Monitoring (CCM). You'll leverage intuition, creativity, and analytical skills to create diverse collateral supporting RegScale's market growth. This role offers a great blend of strategic planning and tactical execution, all while gaining valuable insights from our sales team.
RegScale is just the right size: big enough to serve the largest enterprises in the world and small enough that you can directly impact the business's strategy and growth. If you want to shape our evolution in the market and create exciting content that converts prospects into customers, you'll love this opportunity to join a hyper-growth market disrupter.
Activities:
Develop and execute the product marketing strategy of RegScale
Own messaging, positioning, market fit, ICP, segmentation, pricing/packaging, and product differentiation
Develop content to educate internal and external audiences on product value and features
Develop sales enablement content supporting product/feature launches - big and small - including videos, blogs, email campaigns, technical docs, solutions sheets, etc.
Collaborate with R&D, Sales, CS, SE, and customers to uncover market needs and customer feedback, and understand value-based behaviors to drive product roadmap prioritization
Champion competitive analysis and consistently deliver market insights to impact the product roadmap
Train the Sales team and other stakeholders on how to tell the RegScale story
Develop content to create demand for products to align with the customer journey
Leverage customer and prospect insights – in collaboration with Sales and CS – the roadmap and new offerings/features to grow pipeline and revenue with prospects and customers
Assist with developing additional content as needed
Proven Capabilities:
Previous product marketer with a complex security SaaS tool; ideal candidate will have direct knowledge of GRC, security/compliance products, security concepts, scanning tools, and tech platforms
Deep knowledge of the compliance landscape that helps you identify customer pain points and understand RegScale's differentiated solutions
A storyteller with a portfolio of content that translates complex technical concepts into simplified, user-centric stories
Excellent verbal and written communication skills, including the ability to chair sessions and host webinars
Operates with a sense of urgency; comfortable with changing priorities and the fast pace of a series A startup while dealing with ambiguity
Strong project management skills with documented examples of delivering simultaneous projects on schedule
Strong problem-solving ability and performance/metrics-driven thinking
Works well independently as well as collaboratively in a cross-functional team
Flexibility to work extended hours to meet the demands of a fast-growing startup
Qualifications:
Bachelor's degree in Business, Marketing, or related field or equivalent experience
5+ years of experience in product marketing roles for GRC, compliance, risk, or complex security products
Must show ability to grasp complex technical concepts
Excellent writer (have sample links ready)
Excellent oral communication skills (in-person, online, and written)
Bonus: Professional technical certifications in security, DevOps, programming, or auditing fields
Must be willing to travel up to 15% of the time
Must be a US Citizen and subject to a background check and unannounced drug testing requirements
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