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Digital Marketing Specialist

, NJ, United States

Digital Marketing Specialist This is an exciting position for a digital marketing specialist that has a high energy level, presentation skills, and can work independently.

Colonial Surety is a digital insurance company. We are looking to add to our marketing initiatives with an internal marketing team to support our product expansion scheduled for 2020.

The Marketing Specialist will play a key role in the growth of the company. This is an excellent position for a motivated, quick learner who holds the below skillset. The position will be working independently and reporting out to upper management.

Plan and execute all digital marketing, including SEO/SEM, marketing database

Plan and manage Social media and display advertising campaigns

Design, build and maintain our social media presence

Identify trends and insights via google analytics

Write 10-15 industry blogs per week

Bring innovative ideas to marketing collateral and UX

Plan, execute and measure A/B testing for the website

Oversee interns to obtain market partner research and create landing pages.

Schedule and take notes, summarize marketing meetings

Administrative duties as requested by marketing lead and other department heads.

Attend conferences to speak with and present to potential partners

Liaison between company and agencies and other vendor partners

Requirements

BS/MS degree in marketing or a related field

Demonstrated experience writing blogs

Excellent presentation and communication skills

Business presence and professional demeanor

Demonstrable managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target

Experience in optimizing landing pages and user funnels

Solid knowledge of Google Analytics, AdWords and mass email platforms

Licensed in all U.S. States and Territories

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