Director of Community Relations - The Park at Laguna Springs
Elk Grove, CA, United States
Who You Are:
You enjoy being at the fore-front of marketing and sales. The DCR is responsible for developing and increasing occupancy levels and high-quality census through actively campaigning to sell the Community's outstanding senior living options and living standards.
Essential Duties and Responsibilities:
• Coordinate quarterly marketing action plan.
• Coordinate move-in paperwork from family and physician, verify that documents are appropriately signed and completed, and ensure move-in packet is completed with current versions.
• Maintain census and inquiry history.
• Maintain current competitor marketing analysis.
• Develop strong relationships with an active and current resident lead base that will lead to residents moving into the community.
• Coordinate and conduct in-person and virtual tours of the community and assist residents and families with placement and move in to the community.
• Schedule assessment and lease signing with families prior to physical move-ins.
• Maintain brochures and all collateral in the community.
• Coordinate all move-ins with all departments.
• Consistent follow-up on all potential residents.
• Consistent follow-up with prospects for timely physical move-in.
• Schedule new resident assessments in conjunction with DRS and provides required documentation to the DRS for Pre-Assessment.
• Inform all appropriate personnel of in-coming move-ins and selected services needed and inspect apartment readiness for move-in.
• Maintain mailings and follow-up calls to customers and referrals.
• Discuss and review all marketing and sales approaches with Executive Director and marketing team.
• Communicate regularly and work cooperatively for the campus with administrative personnel.
• Take and return calls from leads daily.
• Maintain guest and show rooms.
• Meet Sherpa / CRM sales and outreach goals monthly as established by the ED and RDS.
• Plan outreach at least two weeks in advance.
• Maintain relationships with new residents and family members 90 days post move- in with regular check-ins weekly for quality control.
• Discuss any concerns or issues with Department Head team as soon as identified.
• Communicate with appropriate community departments when planning events that will take place in the community.
• Serve as Manager on Duty when scheduled.
• Other related duties as assigned by supervisor.
Job Requirements:
• Must possess an upbeat, positive, flexible, and enthusiastic personality and be congenial with fellow employees, residents, and the public at large.
• Must be an honest and dependable individual.
• Must maintain proper hygiene.
• Must be professional in dress and presentation.
• Must be willing to be active during entire work shift.
• Must be able to effectively communicate verbally and in writing in Standard English and use own judgment and initiative in daily activities.
• Must be a mature individual. Must possess the ability to multi-task in a fast-paced environment and perform a variety of tasks, often changing assignments on short notice.
• Must have strong organizational skills, as well as the ability to prioritize and meet deadlines.
• Must be detail and team work oriented.
• Must attend required in-services/ workshops to further education of skills and community requirements.
• Must be drug-free and submit to urinalysis drug screening upon hire and routinely.
• Must be able to pass a criminal background check upon hire and as required by state regulations.
• The employee shall be responsible for maintaining the integrity of Koelsch Communities.
Licenses, Certifications, & Education Required:
• Must possess a current CPR/First Aid certificate and update as needed.
• Passed an approved food handler's or ServSafe course as required by County, State and/or Community policy.
• Experience in marketing and sales in senior living will assist tremendously with success in this position.
Supervisory Requirements:
• This role does not have any supervisory requirements unless acting as the Manager on Duty (MOD) as scheduled.
Uniform and Appearance Requirements:
• Professional business attire including closed-toed shoes. Must abide by the Community dress code policy.
Position Equipment:
• This role is provided a cell phone and laptop for work use.
• Carry / wear earpiece and handheld radio and respond appropriately to calls as needed.
Work Location and Travel Requirements:
• This role is a 100% on-site role. Travel outside of immediate Community location required on an as-needed basis, conducted weekly or more as needed. Requires outreach travel to events, prospective residents' dwellings, clinics, hospitals, or other like locations to conduct in-person networking and lead generation.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to stand, walk, carry, push, and pull up to 50 pounds, use hands to handle or feel, and reach with hands and arms.
Special Demands:
Must possess qualities of leadership, tact, and adaptability to change. Must uphold community dress policy, possess a pleasant personality, be congenial with fellow employees and public, and must be capable of following oral and written instruction. Must display and use own good judgement and initiative in daily duties