Manager, Consumer Insights

Atlanta, GA, United States

Company Overview

Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Consumer and Shopper Insights (CSI) at Newell Brands is a strategic business partner who works cross-functionally across the organization, co-creating innovative products, brands and services. Consumer and Shopper Insights efforts are grounded in deep understanding of brands, consumers, shoppers, competition, product categories, retail and omni-channel customers, cultural trends and market dynamics.

The Manager, Consumer Insights, is a trusted partner for key brands in the Home Fragrance business. This individual is responsible for developing insights into the consumer, competition, and marketplace, and in partnership with the cross-functional team, translating those insights into actionable brand, marketing communications, and innovation strategy recommendations. Proficiency in custom market research, syndicated data analysis, and secondary research resources will be required in order to create relevant insights and leverage all tools at your disposal to inform business recommendations.

Primary Responsibilities:

This individual is a reliable resource for his/her business area who brings value to the business through compelling and empathetic human insights, strategic thinking, smart analytics and creative problem solving. The manager will primarily impact marketing, sales / category / channel / shopper, and innovation teams but will be expected to represent the consumer throughout the business. The successful candidate will

Consult with cross-functional business partners to understand consumer insights needs and help develop/maintain learning agendas

Provide guidance on research design and execution; strong skills needed in framing business and research questions, methodological choice, research execution oversight, and final delivery of insights

Assist vendor selection, vetting, and management with experience across multiple vendors, ranging from full-service to DIY, agile techniques, as well as skills in developing value out of existing data sets

Collaborate with other consumer data owners (e.g., analytics, digital, call center) to understand alternate data availability and analytic outputs to facilitate integration of insights across data platforms

Help synthesize data to develop clear and concise communication of insights that compel action; strong skills needed in storytelling and data visualization

Help inspire new thinking with consumer engagements and insights, leveraging trends and marketplace intelligence to provoke growth minded-decision making

Promote fact-based decision-making by being a strong voice that advocates for the consumer and the health of the brands

Perform other tasks as needed

Candidate Profile:

Be a collaborative business partner and influencer

Have solid proficiency in custom market research, syndicated data analysis, and secondary research

Be knowledgeable about “tried and true” research methodologies and emerging/unique solutions

Be able to synthesize across multiple internal and external data sources to formulate insights

Be able to translate insights into meaningful, actionable stories and recommendations

Drive for results with a sense of urgency

Be curious and dig below the surface for the most impactful insights

Have solid verbal and written communication skills

Be a good educator to cross-functional partners in consumer centricity to enable them to successfully apply insights to their business area(s)

Be able to manage multiple initiatives simultaneously and comfortable with shifting scope

Be able to navigate ambiguity in a fast-paced environment

Positive, can-do attitude

Candidate Requirements:

Four-year college degree or graduate degree preferred

5+ years of experience in a consumer insights/market research or similar consulting role

Client-side work in consumer products/durables preferred.

Research agency-side research experience a plus

Demonstrates an understanding of differences among countries and cultures

Broad based experience in quantitative and qualitative research methods, with the ability to design and deploy research from the ground up

Experience executing the strategic learning plan for a brand or product category and managing a research budget accordingly

Experience tailoring communications to different audiences and communicating to stakeholders: brand leadership, cross-functional team members, agency and retail partners, etc.

Genuine respect for and curiosity about consumers, shoppers, and end users

Experience discovering consumer insights that lead to actionable recommendations

Willingness to continuously build advocacy for the consumer insights function

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Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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