Senior Influencer Marketing Manager_

Bellevue

**Our Opportunity:**

We are seeking a customer-centric, data-driven **Senior Influencer Marketing Manager** to lead our new Influencer program. You should be a strategic marketer with a strong passion and proven track record with Influencers & Creators. You will manage an Influencer Marketing Coordinator and drive the campaign lifecycle from ideation to optimization, aiming for strong return on investment (ROI). Collaborating with an influencer marketing agency, you will join our Content Team in Boston, MA, Plantation, FL, or Bellevue, WA offices. If you thrive on cross-functional collaboration to unify and champion influencer marketing and creating impactful marketing channels for Chewy, this role is for you!

**What You’ll Do:**

+ Lead Chewy’s new influencer marketing vision and manage campaign strategy, content direction, and reporting across key channels including Instagram, TikTok, and YouTube to create a best-in-class program, with a particular focus on driving revenue ROI.

+ Collaborate with internal teams (Content, Site Experience, Performance Marketing) to continually improve the customer experience and better connect our influencer program to Chewy’s business priorities with proper mechanisms to drive conversion.

+ Identify and cultivate relationships with influencers/creators best aligned to attract, inspire, and engage relevant audiences with authentic storytelling.

+ Manage a small internal team, delegating and prioritizing tasks effectively for the biggest impact.

+ Analyze influencer program performance and manage budgets, including paid social support. Report on business impact and provide recommendations to increase impact including engagement and net sales.

+ Develop, maintain, and iterate a testing roadmap to drive growth and reach program and campaign goals.

+ Serve as our in-house influencer expert and educator through team and executive updates. Survey the competitive landscape for opportunities and remove roadblocks through creative solutions.

+ Identify trends and cultural moments for creators to engage with and accelerate time to launch timely campaigns.

+ Improve project management across the team, driving continuous process optimization and making recommendations for efficiencies, with a particular focus on generating revenue ROI.

**What You’ll Need:**

+ 6+ years’ experience in brand strategy, creative strategy, or marketing planning

+ 4+ years’ experience in social and influencer marketing

+ Deep experience working with cross-functional teams & external partners.

+ Advanced working knowledge of digital and social marketing tactics and ability to integrate across channels.

+ Strong understanding of talent and influencer management including contract negotiation process.

+ Experience in contract management and proficient understanding of legal landscape (i.e., FTC guidelines and requirements).

+ Proven leader of people (both direct and indirect reports), skilled in management & collaboration with demonstrated ability to influence up, down, and across the organization, shaping strategic narratives to gain buy in from leaders and external partners.

+ Able to multi-task in a fast-paced environment.

+ Excellent interpersonal, presentation, written, and verbal communication skills.

+ Proficiency in Google Analytics and Tableau preferred.

+ Experience with an influencer marketing platform such as CreatorIQ preferred.

**Hub Location & Work Arrangement:**

+ **Hubs** : Boston, MA | Plantation, FL or Bellevue, WA

+ **Hybrid Model:** 2+ days in hub location per week

+ **Remote:** NOT an option for this role

**Compensation & Benefits:**

Our salary range for a **Senior Marketing Manager** position is **$129,500.00 - $207,000.00.** The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant.

We offer different types of insurance, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.

Non-exempt hourly team members accrue paid time off (PTO) while salaried-exempt team members have unlimited PTO, subject to manager approval. Non-exempt hourly team members in Fulfillment Centers and Customer Service are also eligible for additional unplanned unpaid time off (UTO). Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.

**Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact** **[email protected]** **.**

**If you have a question regarding your application, please contact** **[email protected]** **.**

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