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Tik Tok
San Jose, CA, United States
Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imagin
Job Source: Tik TokTikTok
San Jose, CA, United States
Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imagin
Job Source: TikTokTikTok
San Jose, CA, United States
Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us At TikTok, our people are humble, intelligent, compassionate and creative. We
Job Source: TikTokKarkidi
Menlo Park, CA, United States
Machine Learning Engineer - Core Ads Ecommerce Responsibilities Partner with product teams and other engineers to solve Shops Ads business problems through ML Play a critical role in setting the direction and goals for a sizable team, in terms of project impact, ML system design, and ML excellence Re-evaluate the tradeoffs of already shipped featur
Job Source: KarkidiTik Tok
San Jose, CA, United States
Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imagin
Job Source: Tik TokTik Tok
San Jose, CA, United States
Responsibilities Company Overview: TikTok, the leading destination for short-form mobile video, inspires creativity and brings joy to over 1 billion users worldwide. With offices across the globe, including Los Angeles, New York, London, and Tokyo, TikTok offers limitless opportunities for those who dare to pursue bold ideas beyond the boundary of
Job Source: Tik TokTikTok
San Jose, CA, United States
Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imagin
Job Source: TikTokThe Product Folks
Mountain View, CA, United States
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants r
Job Source: The Product FolksSan Jose, CA, United States
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The Global Monetization Product & Tech team at TikTok focuses on building a global marketing platform that fuels growth for businesses of all sizes. This role connects to that vision by helping small and medium businesses (SMBs) adopt the right ads solutions to grow their business on TikTok. This role will be a part of the SMB Growth team, a function that supports product market fit for SMBs, and is responsible for go-to-market (GTM) strategy in partnership with sales and marketing.
This role will act as "COO" of the SMB e-commerce solutions, and lead a broad set of efforts including determining and improving product market fit for SMB advertisers, and driving product and best practices adoption and building product GTM strategy. Ability to thrive and drive results in ambiguous and fast paced environment, use strong analytical and customer insights to prioritize and push for product improvements, and have strong sense of ownership to proactively root cause product issues and drive improvements are key skills.
Responsibilities
- Be the expert of SMB e-commerce customers and their needs through qualitative customer feedback, quantitative analysis, and proactive industry research.
- Be the expert of current and upcoming e-commerce related ads product solutions. Partner with product and SMB Growth teams to identify, root cause, and drive progress in top product gap areas to improve product fit and SMB advertiser performance on TikTok.
- Identify top product features and best practice recommendations that would improve SMB's advertising performance, and partner with regional PMMs, SMB Growth teams, regional marketing to drive adoption of those recommendations
- Build holistic e-commerce GTM strategy and positioning for SMBs across current and upcoming product solutions for commerce advertisers. Partner with product GTM and marketing teams to turn the strategy into sales playbooks, and customer-facing content connecting product features into customer benefits.
Qualifications
- 7+ years in product marketing and operations, product strategy, or equivalent function. Experience in a start up environment is a plus.
- Experience doing product deep-dives proactively through data analysis and customer insights to identify product gaps, and working with product teams to drive product improvements.
- Experience connecting product benefits with customer needs, and building GTM plans and content to drive product adoption.
- Strong problem solving mindset. The ability to make prompt decisions in a fast paced, ambiguous environment, and proactively influence cross functional teams to push for progress and achieve business results is a must.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]
Email Alert for Senior Global Product Marketing Manager, SMB Ecommerce & Core Ads jobs in San Jose, CA, United States
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