Head of Marketing Transformation

Irving, TX, United States

The US Personal Banking (USPB) Marketing Transformation and Delivery (MT&D) organization is responsible for marketing operations, channel delivery and marketing technology in support of the Consumer Bank’s marketing efforts; inclusive of Branded Cards, Retail Bank, Retail Services, Mortgage and Wealth Management. The Head of Marketing Transformation is a key leader within the organization, responsible for building and leading a multi-faceted team of professionals charged with defining, driving, and commercializing our Transformation roadmap with a focus on radically improving speed to market, operating efficiency, and quality. The leader will work with cross-functional teams throughout the enterprise to fundamentally reshape end-to-end capabilities leveraging a diverse consultative toolkit and strong facilitation skills to manifest meaningful change. This job requires an experienced change leader preferably with deep exposure to Consumer Financial Services Marketing capabilities. He or she should be skilled in driving radical innovation across processes, operating model design, infrastructure, and policy implementation.

Responsibilities:

Defining the transformation strategy: Lead the opportunity discovery efforts to identify target strategic initiatives while working with leadership to help define the longer-term organizational strategy for change.

Mobilize and drive strategic initiatives : Scope, mobilize, and drive critical strategic transformation programs with an emphasis on end-to-end change. Leverage a diverse consultative toolkit and advanced facilitation techniques enabling deep collaboration & partnership with extended teams while accelerating the change management lifecycle.

Value capture : Drive articulation of the value of transformation across the Marketing ecosystem and all change programs impacting priority capabilities. Measure and monitor the impact of change through both operational and financial metrics including improvements in speed to market, campaign agility, and operational risk.

Risk & Control: Define and drive the evolution of our process-based risk framework ensuring future state design simplifies & standardizes the way in which we operate. Work with partners within and outside of Marketing Transformation & Delivery to ensure the organization meets its Risk commitments (e.g. Issue remediation, etc.)

Qualifications:

15+ Years of experience in Financial Services, Marketing, and/or Digital

10+ Years of experience leading and driving transformation and/or strategic consulting

8-10+ Years of team leadership experience

5+ Years in Marketing including strategy, operations, audience management, channel management, content, and/or MarTech

Demonstrated expertise with a diverse consultative toolkit including process engineering, operating model design, business architecture & infrastructure change, business case development, and change management

Proven process engineering experience resulting in significant improvements to cycle time, agility, and preventative controls; accreditation in process improvement disciplines a plus (e.g. Lean, Six Sigma, etc.)

Highly skilled in building, driving, and coaching advanced problem solving & facilitation techniques; added emphasis on structured workshop delivery and program management

Experience in strategy development roles with a proven ability to develop multi-year change plans, business cases, and storytelling to mobilize senior leadership against a common point of arrival

Experience with a Management Consulting firm a plus

Executive leadership skills and demonstrated success in conveying complex concepts, solutions, and relevant business impacts to executive audiences to gain support and drive organizational alignment

Strong interpersonal skills and demonstrated success in building collaborative relationships with the ability to influence the development and execution of key strategies/initiatives

Desired exposure to key applications across the MarTech ecosystem e.g. Aprimo, Adobe, Salesforce Marketing Cloud, and/or Naehas

Education:

Bachelor’s/University degree, Master’s degree preferred and managerial experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

-------------------------------------------------

Job Family Group:

Marketing -------------------------------------------------

Job Family:

Digital & Social Media Marketing ------------------------------------------------------

Time Type:

Full time ------------------------------------------------------

Primary Location:

Wilmington Delaware United States ------------------------------------------------------

Primary Location Salary Range:

$170,000.00 - $300,000.00 ------------------------------------------------------

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi .

View the " EEO is the Law " poster. View the EEO is the Law Supplement .

View the EEO Policy Statement .

View the Pay Transparency Posting

#J-18808-Ljbffr