Email Alert for
ⓘ There was an unexpected error processing your request.
Please refresh the page and try again.
If the problem persists, please contact us with your issue.
You can always manage your preferences and update your interests to ensure you receive the most relevant opportunities.
Get ready to discover your next great opportunity.
Warner Bros. Discovery
New York
**_Welcome to Warner Bros. Discovery… the stuff dreams are made of._** **Who We Are…** When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our c
Job Source: Warner Bros. DiscoveryPublicis Groupe
New York
**Company Description** APEX Exchange (APEX) is a distinct next-generation trading entity within Publicis Media that identifies and invests in emerging market trends to benefit Publicis clients. APEX develops innovative offerings through direct partnerships and principal investments that allow clients of all size to benefit from custom solutions in
Job Source: Publicis GroupeCity of New York
New York
Job Description *PLEASE NOTE: THE SELECTED CANDIDATE WILL BE OFFERED A SALARY of $115,000 - $150,000. The Administration for Children’s Services (ACS) protects and promotes the safety and well-being of children and families through child welfare and juvenile justice services and community supports. ACS manages community-based supports and foster ca
Job Source: City of New YorkInsight Global
New York
Job Description As the Executive Director, Global Product Marketing - Body Care + Hair you will spearhead the strategic vision and oversee the execution of product marketing initiatives that propel our clients brand to new heights. In this pivotal role, you will blend strategic foresight, innovative leadership, and operational acumen to ensure our
Job Source: Insight GlobalPublicis Groupe
New York
**Company Description** Hi, we’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave marketers behind them. We’re all about challenging the conventions of the healthcare industry and ultimately uncovering the edge that will help an ambitious brand defy the odds. And you? And hopefully you’re our next Director for our age
Job Source: Publicis GroupeWarner Music Group
New York
**Job Description:** At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across
Job Source: Warner Music GroupMediaRadar
New York
MediaRadar offers comprehensive advertising analysis for over 5 million brands across multiple media platforms including TV, digital, mobile, email, events, social media, and print. Our 2200+ ad tech & media company clients enjoy the unmatched quality and award-winning customer service that helps them identify sales opportunities, create bulletproo
Job Source: MediaRadarNBC Universal
New York
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, ou
Job Source: NBC UniversalNew York
The Opportunity
As a Director of Product Marketing on the Group Benefits Employee Marketing team, you’ll lead a team of marketing mavens responsible for developing and implementing comprehensive, end-to-end marketing communication strategies for our group insurance products (e.g., accident & health, dental insurance, disability insurance, ID protection). Your leadership and vision will help drive strong and profitable business growth, customer loyalty and retention within the U.S. group benefits business. You and your team will work with business partners and marketing teams across the organization (product, sales/distribution, digital servicing, customer experience, research & insights, brand, marketing operations and more) to strategize, test, build, launch and optimize each leg of the customer journey.
You’ll find success here if you’re a curious, innovative thinker who is comfortable challenging the status quo, rethinking current processes and enjoying developing solutions that will ensure a frictionless experience with our end customers. If you’re someone who is strategic, analytical and results-oriented - and has strong leadership, operational and cross-collaboration skills - this may be the role for you. You also need to be passionate about developing a deep understanding of our customer and their needs and devising creative solutions to help them unlock the value of their benefits at every turn.
As a leader in the marketing organization, this role requires product, channel, digital and integrated marketing experience as well as familiarity/experience with Agile marketing principles. You’ll also need to be comfortable straddling setting the strategic vision for your team while leading your own core projects and initiatives.
What You’ll Do
* Lead, develop and inspire a team of seasoned product marketing professionals (3-5 associates).
* Gain significant exposure to, and become a subject matter expert on, our robust suite of group benefits products and services, including product features, benefits and opportunities.
* Partner with product and distribution leaders to create marketing strategies and detailed tactical plans that align to business objectives and key results. Assist your team in the development of their marketing plans.
* Leverage research, data and insights and become obsessed with identifying customers and their needs and wants. Devise ways to continually optimize their MetLife experience to delight customers at every stage of their benefits journey.
* Brief and align with all marketing teams and agency partners to develop and build marketing concepts and storytelling assets to support multi-channel, multi-touch, integrated campaigns and communications.
* Partner with customer experience and business leads to map end-to-end customer journeys, identify opportunity territories and prioritize solutions.
* Work with cross-functional teams and lead Agile pods to define how and when work gets done. Escalate challenges and opportunities that can make teams run more efficiently.
What You’ll Bring
* 10+ years of relevant experience in product, integrated and channel-marketing roles
* Demonstrated B2C and B2B2C marketing experience
* A customer-first mindset and innovative/creative thinking
* Strong collaboration, interpersonal and influencing skills
* A collaborative, positive leadership style that cultivates and inspires a team
* Experience leading Agile pods and cross-functional teams to drive business results
* An insights-led approach to making marketing and business decisions
* Excellent presentation and storytelling skills that apply to all audience levels (including C-suite)
* Demonstrated project management expertise, attention to detail and a high degree of accountability
* Expertise or familiarity with financial services/insurance
Key Relationships
* Reports to: AVP, Product Marketing
* Direct reports/team: N/A
* Key stakeholders: Product Development/Management, Sales & Distribution, Employer Product Marketing, Global Brand & Marketing (Marketing Operations, Customer Experience, Global Brand, Activation)
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
Email Alert for Director, Product Marketing_ jobs in New York
ⓘ There was an unexpected error processing your request.
Please refresh the page and try again.
If the problem persists, please contact us with your issue.
You can always manage your preferences and update your interests to ensure you receive the most relevant opportunities.
Get ready to discover your next great opportunity.