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Direct Marketing Analyst

, IL, United States

smartdept. inc. is searching for a Direct Marketing Analyst for a technology client based in Lincolnshire, Illinois . This is a fully remote , part-time (20 hrs/week), 12-month contract opportunity. The pay for this position is expected to be $35/hr - $38/hr depending on level of experience .

What You’ll Do:

Generate and deliver lists for direct mail, email, and social media

Create new or modify existing audience selection criteria, using IBM Campaign (Unica), by collaborating with business partners and team members to ensure alignment with campaign requirements.

Coordinate with cross-functional team on target audience activities (i.e. project documentation, test design setup, promo history updates, etc.)

Ensure targeted list pulls are quality controlled, timely, accurate, and effectively identify the most relevant customer populations

Generate ad-hoc target selection universe counts, waterfall counts, and communicate findings/reports on moderately complex marketing campaigns

Troubleshoot issues with lists and data as they arise and see these issues through to resolution

What You’ll Need:

1+ year of IBM Campaign (Unica) experience

1-2+ years of marketing analyst/data analyst experience

Demonstrated ability to analyze data and resolve data/targeting issues

Excellent written and verbal communication skills

Ability to multitask and be adaptable in a fast-changing environment

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