Development, Community Relations & Marketing Specialist

Santa Rosa, CA, United States

PURPOSE OF POSITION

This position is responsible for promoting the company via a variety of channels in order to build the company brand, support the company culture, and attract employees, clients, donors and strategic partners.

Essential Duties

Key Responsibility Area (35%): Website & social media

Implementation and maintenance of all aspects of interactive website.

Development of all website concept and content, update site copy.

Optimize and maximize the vitality of the website by analyzing the analytics and making appropriate adjustments.

Research and maintain website blog.

Welcome new professional employees, introduce the department, develop their biographies, coordinate photography and post on website in a timely manner.

Act as liaison with vendor(s) to communicate, problem solve and learn with respect to website enhancement, coding issues, fixes, etc.

Promote fundraising and PR events.

Key RESPONSIBILITY AREA (30%): m arketing & Public Relations

Develop and deploy branding campaigns.

Develop promotional campaigns for various service areas.

Design, develop, update and order flyers, posters, brochures and other marketing materials as needed.

Manage, promote and further develop Sensory Friendly Restaurant Program.

Write ad copy for video and radio ads.

Manage, update and analyze Google AdWords.

Plan and arrange video projects.

Plan and arrange radio spots.

Research PR and community partnership opportunities.

Purchase all promotional items and apparel and replenish as needed.

Compose new pieces; provide visually appealing layout, proof and final Anova's quarterly e-newsletters.

Key Responsibility Area (15%) : Community Outreach

Work to support, promote, and assist Executive Management in their roles as the ambassadors for the organization.

Research and exploit all press and media exposure opportunities to promote company news, events, and activities as appropriate.

Draft, post and follow up with press releases for all company news and events as appropriate.

Calendar, register for, and organize all materials for events such as parades, walks, and symposiums on behalf of Anova.

Research and submit potential awards and nominations for local non profits, schools, community professionals and others as appropriate.

Establish relationships with key community members and organizations.

Coordinate and manage the set-up of promotional booths at school and community events.

Photograph and promote company and development activities.

Maintain photo archives and assure client photo releases are on file.

Responsible to act as liaison with copy vendor(s).

Parent Association activities attend meetings, encourage parent involvement.

Key Responsibility Area (15%) : Event Planning

Create and manage the timeline, program and task list for all Anova hosted events.

Negotiate costs and services with vendors; book event space, arrange food and beverage, order all supplies/decorations, coordinate audiovisual equipment & operation.

Organize and lead collaboration with the management team on event concept, graphic design/production/printing, and event marketing.

Secure volunteers; manage the staff and volunteers working at the event.

Manage on-site production and clean up for events as necessary.

Solicitation of donors; in-kind donations, and gratitude follow-up.

KEY RESPONSIBILITY AREA (5%) : Administrative

Ensure adherence to Anova's policies and procedures and other governing agency regulations and standards as appropriate at all times.

Complete activities relevant to this position as required by the California Department of Education pursuant to maintaining certification as a Non-Public School/Agency.

Ensure that all work is accurately recorded and rendered in Central Reach on a daily basis and that your work schedule is evaluated and locked timely according to Anova's policies and procedures.

Complete and submit all administrative paperwork in an accurate and timely fashion.

Knowledge, Skills & Experience

Minimum Education required: BA degree in English, Journalism, Marketing, Advertising or a related field or equivalent experience.

Minimum Experience required:

Two years recent corporate marketing/PR department experience

Two years website and social media experience

Two years transferrable professional writing experience

Non-profit experience strongly preferred

Skills Required (technical):

Superior writing skills

Basic knowledge of marketing principles

Basic knowledge of public relations principles

Ability to proactively seek out and pursue PR opportunities

Proficiency in MS Office & Adobe Design

Current working knowledge of web design and HTML

Strong creative design/layout & composition skills

Strong proofreading skills

Basic photography skills

Adobe Creative suite skills

Skill gathering and analyzing site analytics

SEO skills preferred

Skills Required (non-technical)

Exceptional interpersonal and relationship building skills

People person: proactive interaction with parents, people, entities, donors, etc.

Outstanding communication skills

Demonstrated success managing detail

Occasional evening and weekend work required; willingness to travel as needed

Able to organize and track a wide variety of concurrent activities

Ability to evaluate/develop processes and suggest improvements to operations

Additional Job Data

Financial Responsibility and Authority: Responsible for conservation and care of company funds in course of job. Follows basic budget for department.

Supervisory: none

Typical Working Conditions: Normal office environment, constant interruptions, noise, onsite at events and meetings

Equipment Used: Computer, telephone, scanner, copier

PHYSICAL REQUIREMENTS (O=occasionally, F=frequently, C=constantly)

Lifting/carry to 30 pounds F

Keyboarding C

Reach overhead O

Kneeling, pushing/pulling, squatting, stooping, standing - O

Sitting - C

Driving O

Standing all day - O

Repetitive motion Hands (typing)

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