Director of Marketing - Texas-Based (Remote/Home Office)

San Antonio, TX, United States

DIRECTOR OF MARKETING

SIMILAR JOB TITLES;

Business Liaison, Director of Logistics, Director of Event Planning

ABOUT US

MSB Consulting is an educational consulting firm that works directly with the Special Education community. We help our clients maximize their reimbursements from the Medicaid to Schools program, providing much-needed funding back to the school districts that we serve. We are able to accomplish this by always looking to Our Purpose: to collaboratively pursue excellence in Medicaid with school districts in a way that builds compliance, accuracy, and maximization and yields client loyalty.

We focus exclusively on meeting the needs of school districts, implementing new technologies and processes with a commitment to excellence in quality and compliance in order to fulfill our purpose. We pride ourselves on going above and beyond the call of duty, not just existing as another billing vendor. MSB is not a one-size-fits-all company; we are versatile and fully customizable to fit each individual district's needs. Rather than providing districts with only a single person as a resource, our entire company is available as a support system, with each and every member dedicated to our purpose and our guiding principles. We center ourselves on building lasting and meaningful relationships that create a family dynamic for both our clients and our employees. Rooted in community, trust, and transparency, MSB is held to the highest standard to empower and lead our clients and ourselves in a way that is always driven by one singular purpose - to simplify districts' Medicaid experience so they can impact students!

OUR GUIDING PRINCIPLES

At MSB, we have a greater sense of direction to help us achieve Our Purpose thanks to our Guiding Principles. Our Guiding Principles outline how a member of the MSB Family should engage with our clients and each other. At the end of the day, our Guiding Principles define the type of person we want to work with and ultimately who we aspire to be. We recommend visiting our Guiding Principles page at http://msbconnect.com/Story/#GuidingPrinciples to learn more.

Overcome Fear

Choose a Positive Mindset

Aspire to Lead

Communicate with Integrity

Learn with Humility

Delight Clients

Celebrate Innovation

Leverage Change

Serve People

Establish Trust

Pursue Profit

POSITION OVERVIEW

We are looking for a dynamic individual to join our Business Development Team! The Director of Marketing role will be responsible for ensuring Sales Consultants have every opportunity to succeed through event coordination, marketing campaigns, the creation of advertisement campaigns, content strategy, and lead generation. This role will be a critical part of expanding our sales team and will help us drive partnerships with districts across the state and country. We are looking for someone with experience in sales enablement and the creation of engaging marketing content, sales collateral, email marketing, event/webinar coordination, and the design and management of effective marketing campaigns at national, state, and local levels. We need someone with experience creating customized and compelling sales collateral, generating presentations and content for sales teams, and the deployment of sales enablement strategies that will drive leads and partnerships with school districts. This role will be instrumental in building and scaling our fast-growing K-12 institutional business, impacting the lives of millions of students throughout the country.

At MSB, we attribute much of our success to the strength of the opportunities that are created and facilitated through our Marketing efforts. We're searching for a highly skilled Director of Marketing to work closely with the Sales Team. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have an educational background and prior experience with a wide range of marketing functions, including communications, advertising, branding, and social media. This person will work directly with Executives and the sales team and must be able to thrive in a fast-paced environment with an immense drive toward success for our teams.

The marketing Specialist must be an organized multitasker who is able to handle many diverse projects at once and meet tight deadlines. This person will directly report to the Vice President of Sales and work with company executives and the sales team.

Compensation: $70,000 - $80,000 + Benefits

Additional Benefits: (Estimated Value: $14,500 annually)

MSB Consulting pays 100% of medical, dental, and vision premiums for employee-only coverage

13+ paid holidays per year

Unlimited Paid Time Off

Mileage reimbursement

Life insurance

401K with a 2% match

Free Amazon Prime membership

Apple hardware

Casual work environment

An opportunity for significant management and professional growth

Amazing, inclusive culture that invests in your whole self!

Travel Requirements: 50% travel requirement within the state of Texas with occasional overnights.

YOUR IMPACT Create and develop engaging product messaging, website content, and sales collateral to effectively communicate the company products and Value Proposition (Canva experience preferred)

Develop and manage targeted marketing campaigns (including email) including lead generation, brand awareness, and customer advocacy

Accurately track ROI of all marketing-related activities, communication, and opportunity tracking in CRM

Work effectively across sales to develop a marketing strategy and campaigns to drive revenue and support sales

Manage the development of sales tools and training that support the selling process of our products and services

Monitor the long-term product roadmap and plan future messaging and marketing collateral

Join sales and customer service reps for client meetings to develop an understanding of the needs and "the voice" of our customers

Lead and support the creation of Sales Proposals / Presentations / Research Studies / Analysis / Marketing Collateral

Drive market and customer research collection, analysis, and interpretation of data for short and long-term market forecasts and reports.

Organize and prioritize both National and Regional conferences with effective messaging and ROI

Construct virtual marketing events and drive the correct targeted audience to attend these virtual event

Work directly with Executives to learn, understand, and adopt how we live out our culture with our clients through our Marketing initiatives

Create and execute a content calendar through email campaigns, social media, and print materials

Manage marketing inventory (ordering, tracking, shipping, designing, etc.)

Manage multiple campaigns and all logistics for event management at once

Manage other duties as assigned

Manage sales duties as assigned

WHAT WE'RE LOOKING FOR Bachelor-level degree preferably in Marketing or related field

2+ years of experience in marketing, content generation, and sales enablement

Strong messaging and storytelling skills that resonate with educators and highlight the different points along the customer journey

Proven CRM experience and history using marketing/lead gen tools that integrate with our CRM and can effectively target K12 school districts

A solid understanding of procurement and sales processes, preferably within the K-12 market

Excellent verbal and written skills with the ability to articulate the value propositions of MSB to different audiences and in a variety of formats

Strong analytical and problem-solving skills, understanding of email marketing best practices as well as performance and effectiveness

Strong customer relations skills and high emotional intelligence

Self-starter, detail-oriented, deadline-oriented, organized, resourceful, and has the ability to coordinate projects from start to finish

"No job too small" mentality

Excellent attention to detail and accuracy

Figure-it-out, innovative spirit

Experience designing in Canva (or equivalent)

Logistics management

Proficient with computers, Microsoft Office applications (specifically, Microsoft Word), and Windows operating systems, Design software (i.e. Canva preferred)

Ability to use Constant Contact for external communication to clients

Able to thrive in a team environment and be a strong team player

Capable of meeting deadlines

Strong organization, confidentiality, and time management skills

Ability to travel up to 50% of the time

Ability to multitask

Demonstrate and live up to MSB's Guiding Principles

Required Education: Bachelor's degree in Marketing or related field (B.A.) from four-year college or university; or two years related experience and/or training; or equivalent combination of education and experience.

Interested in joining our team? We are interested in learning more about you. Apply now!

MSB Consulting is an Equal Opportunity Employer committed to providing a diverse environment. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status. If you require reasonable accommodation during the application process, please contact us at [email protected].