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Prime Roots
Berkeley, CA, United States
Prime Roots is seeking a seasoned Brand Manager to develop and implement strategies for brand growth. In this role, you’ll own the strategy and implementation of Prime Root’s consumer and trade marketing plans. As Prime Roots continues to grow, you’ll research and analyze opportunities for future brand growth, and create campaigns to advance our
Job Source: Prime RootsVisa
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Job Source: VisaVisa
San Francisco, CA, United States
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Richmond, CA, United States
Our company prides itself on hiring Branding/Marketing Account Managers who want to step up and take on leadership roles. Our goal is to create professional, interactive experiences that generate new business and maximum sales profitability for our client's brands. The Branding/Marketing Account Manager will be expected to lead with quality custome
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Job Source: Ariat InternationalAthleta
San Francisco, CA, United States
About Athleta For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating g
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Our company prides itself on hiring Branding/Marketing Account Managers who want to step up and take on leadership roles. Our goal is to create professional, interactive experiences that generate new business and maximum sales profitability for our client's brands. The Branding/Marketing Account Manager will be expected to lead with quality custome
Job Source: Clear Concepts ManagementMETA
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Job Source: METABerkeley, CA, United States
Prime Roots is seeking a seasoned Brand Manager to develop and implement strategies for brand growth. In this role, you’ll own the strategy and implementation of Prime Root’s consumer and trade marketing plans. As Prime Roots continues to grow, you’ll research and analyze opportunities for future brand growth, and create campaigns to advance our brand positioning and communication.
What you'll do:
Develop and implement a full growth go-to-market launch strategy for Prime Roots across PR, brand partnerships, consumer engagement, and event strategies.
Be responsible for in-store merchandising and brand look and feel across all channels and accounts and be a support system to the sales team
Responsible for all brand content and digital strategy
Responsible for the marketing calendar (trade and consumer)
Interface with our retail and food service partners on collaborations as well as activations including sampling
Control messaging strategy for new products in online and retail channels, including strategy for ad copy, POS merchandise, retail programs, and sales kits.
Leverage consumer and industry insights to develop more powerful consumer communications, brand programming, and new products
Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing team decisions
Track and manage the marketing budget to ensure the company hits its annual business plan goals
Develop new insights into solutions that result in organizational improvements
Directly train and manage the day-to-day marketing team
A Bachelor's or Master's in marketing, business administration, or a related field (MBA preferred).
5 - 10 years of general marketing experience
You have a demonstrated track record of bringing products to the market.
Experience with consumer brands is a must, preferably within food
You are a rockstar communicator who can collaborate with and get buy-in from multiple stakeholders across different teams
You are a risk-taker, you enjoy taking a strategic, data-driven approach to solving problems.
You're familiar with reading and analyzing consumer insights and trends.
You're able to be resourceful and excited about grassroots growth and the opportunity to establish a brand
A fast-paced startup environment sounds like home.
Opportunity to work in a fast-growing innovative food startup.
Competitive compensation and equity.
Excellent growth and advancement opportunities.
Collaborative working environment.
Medical, Dental and Vision Insurance.
FSA, HSA, and Commuter Benefits Accounts.
401k.
Prime Roots is an equal-opportunity employer and we value diversity and inclusiveness. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
About Prime Roots:
Prime Roots (formerly Terramino Foods) is a venture-backed San Francisco Bay Area-based food company that is mission and community-driven. Prime Roots grows and uses a fungi super protein to make delicious and ultra-sustainable food products. The work of the Prime Roots team has been featured in publications such as The Wall Street Journal, Fast Company, Forbes, Food and Wine, and more.
Plant Your Roots with Us! Prime Roots is a pioneering force in the food industry, introducing an exciting range of plant-based deli meats that are revolutionizing the way people experience protein alternatives. With a deep-rooted commitment to sustainable practices and exceptional taste, Prime Roots presents a selection of plant-based deli meats that cater to both discerning palates and environmental consciousness.
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Brand Marketing Manager jobs in Berkeley, CA, United States
ⓘ There was an unexpected error processing your request.
Please refresh the page and try again.
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Get ready to discover your next great opportunity.