Account Based Marketing Manager - Legence

San Jose, CA, United States

Legence , a Blackstone portfolio company, is an Energy Transition Accelerator that provides advisory services and implementation focused on financing, designing, building, and servicing complex systems in mission-critical and high performance facilities. With five decades of expertise in the built environment, Legence has a proven track record of reducing carbon emissions, implementing renewables, lowering utility costs through efficiency consumption, and making systems run better at unmatched speed and scale.

The Account Based Marketing Manager is responsible for the strategy and implementation of Account Based Marketing campaigns and tactics to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing). This role will approach ABM strategy with a data-driven approach, continually testing and evaluating success of campaigns. The ABM Manager collaborates closely across marketing and sales teams for a fully integrated approach.

Responsibilities

Collaborate with sales team to select key accounts

Develop growth strategies with 3rd party agencies and internal teams to optimize a data-driven ABM strategy to achieve sales goals with high-value accounts

Manage day-to-day execution of HubSpot CRM & Marketing

Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution

Collaborate with SMEs across 13 business units to deliver engaging content/insights that will resonate with the target audience’s pain points and will be used by Sales and Marketing

Coordinate all ABM activities, including writing copy for marketing materials, managing social media accounts, creating ad campaigns on platforms like Google and LinkedIn Ads

Manage the editorial calendar and ensure deadlines are met

Optimize content considering SEO and Google Analytics

Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize

Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics

Deliver account research and analysis to drive ABM strategies

Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders

Partner closely teams across Legence to ensure strong marketing and sales alignment

Document processes and best practices for marketing and sales teams to reference

Qualifications

Bachelor’s degree in marketing or related field or equivalent experience in a related field; or equivalent combination of education and experience

Three or more years of experience using the HubSpot, CRM, and Marketing modules

Skills

Exceptional written, oral, interpersonal and presentation skills

Solid knowledge of marketing analytics tools (e.g., Google Analytics, etc.)

Proven ability in handling concurrent projects with attention to detail and accuracy

Self-motivated, enjoys continuous learning and customer-focused.

Demonstrated ability to achieve results working cross-functionally with sales and marketing teams

Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders

Team player that can work both collaboratively and autonomously

Proactive self-starter, demonstrating high initiative and critical thinking

Strong project management, time management, prioritization, and organizational skills

Ability to use Asana for project management

Knowledge of sustainable building construction, sustainability, MEP contracting a plus

Limited travel is required

We are unable to provide immigration sponsorship for this position.

Health And Welfare Benefits

Health and Welfare

Medical

Dental

Vision

Prescription drug

Employee assistance program

Personal Benefits

Paid vacation

Company-paid holidays

Sick leave

Financial Benefits

401(k) retirement savings plan

Company-paid long-term disability insurance

AD&D insurance

Life insurance

Contingent Employment Statement

Offers of employment for this role may be contingent upon successfully passing a background check and/or drug screen. Execution of screens will vary based on role requirements and Company policy. All background checks and drug screens will be done in accordance with applicable federal, state, or local law.

Equal Employment Opportunity Employer

Legence and its affiliate companies are proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, other non-merit-based factors, and any other characteristic protected under applicable local, state or federal laws and regulations.

EEO is the Law

Reasonable Accommodations

If you require assistance applying online, email [email protected] . Please include a description of the specific accommodations you are requesting as well as the job title and requisition number of the position for which you are applying. If you are selected for an interview, please notify your recruiter of your accommodation needs. All efforts to provide reasonable accommodations will be made.

To all recruitment agencies

Legence and its affiliate companies do not accept unsolicited agency resumes. Do not forward resumes to our career’s alias or employees of Legence and/or its affiliate companies. Legence and/or its affiliate companies are not responsible for any fees related to unsolicited resumes. Any third-party recruiting agreements for Legence and its affiliate companies may only be executed by Legence Holdings LLC’s CHRO or Director of Talent Acquisition, without exception. All others are done without proper authorization and will not be honored. We will not be responsible for any fees under any third-party recruiting agreement not executed by said authority.

Pay Transparency Nondiscrimination Provision

Legence and its affiliate companies will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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