Brand Manager

Melville, NY, United States

Join the NaturesPlus Family!

For nearly 50 years, NaturesPlus products have been the gold standard in natural vitamins and supplements. Our family of nearly 400 employees is committed to producing the finest, most effective formulations available. Each and every one of our employees embodies the true spirit of NaturesPlus and its core values: Quality, Loyalty, and Integrity. Join us in our mission to change the world by providing people everywhere with pure, naturally therapeutic formulations that deliver energy, longevity, and exhilarating feelings of peak nutrition.

Join the NaturesPlus Family® and be the best you that you can be.

Brand Manager

You're a seasoned Brand Manager, experienced in Consumer Goods and you have a personal interest in nutrition and natural health supplements. NaturesPlus is a legacy brand, firmly established in our channel, but moving ahead with expansive New Product Innovation and driving New Market Development.

We are a unique CPG brand, handling everything starting from Manufacturing all the way through to Direct Shipment to our established Retail Account base. We nurture every product, from inception and creation to labeling and marketing and advertising and promotion.

The work environment supports individual creativity and productivity. There are high expectations, lots of goals to accomplish, but with exceptional support and inputs internally to assist you to achieve your goals.

Simply, we need a smart innovative intuitive hands-on consumer savvy brand professional to align our products and categories, maximize opportunities in our channels, make sure we resonate with current retailer partners and with end-user customers, being current with trends and what's happening in the consumer markets, as well as analyzing competitive brands vs. our offerings along with identifying "gaps" in the product line. As our Brand Manager, you will be able to monitor clinical research, marketing trends, sales data from SPINS and Nielsen IQ and other sources, and collate all that together in your assessment and then recommendations for action.

We have an expanding presence in markets outside the U.S. As Brand Manager, you will also be working with our UK based sales team covering UK and Ireland, along with global Export opportunities.

Numerous national trade shows, key account conventions and technical conferences are opportunities to jump in and get well acquainted with the industry along with national sales team meetings and executive sales management summits.

The Brand Manager will have a very important position in the organization: Working in tandem with the Director of Marketing, as support for developing, implementing and executing promotional initiatives and activities for our key brands within the retail and ecommerce sales channels. Your initiatives and activities will also include campaigns: print, web, social media, broadcast, events, corporate responsibility programs and sponsorships.

Responsibilities

Develop long-term brand strategies aligned with the company's overall goals and objectives

Conduct Market research to understand consumer preferences, market trends, and competitors' activities

Defining and refining the brand's positioning in the market to differentiate it from competitors

Collaborate with product development team to ensure new products align with the brand's values and meet consumer needs

Analyze key performance indicators to measure the effectiveness of brand-building activities and making data-driven decisions to optimize strategies

Evaluate and measure marketing campaigns to increase brand awareness and drive sales

Conduct thorough analysis of current SKU portfolio, including sales performance, profitability, and market demand.

Identify opportunities for SKU optimization, consolidation, or elimination based on analysis findings and strategic objectives.

Communicate findings, recommendations, and progress updates to key stakeholders

Requirements and skills Previous experience in brand management, marketing, or related fields is usually required. This could range from 3 to 5 years or more, depending on the level of the position.

Strong strategic thinking skills are essential for developing and implementing effective brand strategies that align with the company's overall objectives.

Excellent written and verbal communication skills are necessary for effectively communicating with internal teams, external agencies, and stakeholders.

Leadership skills are important for leading cross-functional teams, managing projects, and inspiring others to achieve brand objectives

Ability to analyze large datasets, including sales data, inventory levels, and market trends, to identify patterns, trends, and opportunities for optimization.

Ability to think strategically and align SKU rationalization efforts with overall business goals

The ability to adapt to changing market conditions, consumer preferences, and business priorities is crucial for staying competitive in the marketplace.

Being a team player and collaborating effectively with colleagues from various departments is important for achieving brand objectives and maintaining brand consistency across all channels.

A bachelor's degree in marketing, business administration, or a related field is preferred

A positive, can-do and let's do it life approach, a realistically optimistic over-achiever

Personal interest and passion for nutrition, health and wellness strategies

WHAT WE OFFER?

The opportunity to excel. To create a more successful and energized future for yourself, and for those who support our brand and consume our brand. You gain experience working in the burgeoning Health and Wellness field. Your channel has solid growth year after year, driven by clinically effective products along with a demographic that adds more and more consumers and interest in products on a daily basis. The company is independent, family owned, financially solid, and continues to have solid growth and amazing future opportunities. We offer you the opportunity not only to do great things "in business" but to do that with a personal satisfaction that you are a part of supplying the highest qualities Nutritional Supplements that have proven Potency and Activity and deliver one of the best Values in the channel... in order to help people Live Better, Healthier, and More Fulfilled.