Director, Marketing

San Francisco, CA, United States

Who We Are

Aurora (Nasdaq: AUR) is delivering the benefits of self-driving technology safely, quickly, and broadly to make transportation safer, increasingly accessible, and more reliable and efficient than ever before. The Aurora Driver is a self-driving system designed to operate multiple vehicle types, from freight-hauling semi-trucks to ride-hailing passenger vehicles, and underpins Aurora Horizon and Aurora Connect, its driver-as-a-service products for trucking and ride-hailing. Aurora is working with industry leaders across the transportation ecosystem, including Toyota, FedEx, Volvo Trucks, PACCAR, Uber, Uber Freight, U.S. Xpress, Werner, Covenant, Schneider, and Ryder. For Aurora’s latest news, visit aurora.tech and @aurora_inno on Twitter.

Aurora hires talented people with diverse backgrounds who are ready to help build a transportation ecosystem that will make our roads safer, get crucial goods where they need to go, and make mobility more efficient and accessible for all. We’re searching for a Director of Marketing to help lead that effort.

Our marketing communications team is more than just a conduit for sharing Aurora's story with the world; we're passionate advocates for autonomy and problem solvers with a flair for creative storytelling coupled with analytical rigor and ability to execute flawlessly. We excel at simplifying complex concepts and making abstract ideas resonate with our audiences. Operating in the dynamic environment of a startup, we are driven by the opportunity to think big, build from the ground up, and scale our impact.

As the Director of Marketing, you will lead our product marketing, digital, event, and social marketing strategies. Your mission will be to grow awareness, build sentiment, and drive adoption of our cutting-edge technology to inspire the world about the future of transportation.

In this role, you will

Develop and execute marketing strategy: Lead the development and implementation of comprehensive marketing strategy aligned with Aurora's business objectives and target audiences.

Content creation and distribution: Oversee the creation of compelling and relevant content across Aurora’s marketing channels, including digital, social, events, and sales enablement.

Digital marketing: Drive digital marketing initiatives, including SEO, SEM, PPC advertising, social media marketing, and email marketing, to generate leads and increase brand visibility.

Event marketing: Develop and execute event marketing strategies, including trade shows, conferences, and owned events, to promote Aurora's brand and products, generate leads, and foster relationships with key stakeholders.

Market research: Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the autonomous driving industry, and use insights to refine marketing strategies and tactics.

Campaign management: Plan, execute, and measure marketing campaigns to effectively reach target audiences and achieve desired outcomes.

Team leadership: Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities to foster growth and maximize impact.

Collaboration and Cross-Functional Alignment: Collaborate closely with cross-functional teams, including Creative, Communications, Product, Engineering Business Development, Government Relations, and Investor Relations to ensure alignment and integration of marketing efforts with overall business objectives.

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Proven track record of success in developing and implementing comprehensive marketing strategies in the technology or automotive industry.

Demonstrated experience in brand management, digital marketing, content creation, event marketing, and campaign management.

Strong leadership and team management skills, with the ability to inspire and motivate a team to achieve ambitious goals.

Excellent communication, presentation, and interpersonal skills.

Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.

Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Passion for innovation and a deep understanding of the automotive and transportation industry trends and technologies.

Desirable Qualifications

Expertise in developing and executing strategic initiatives and narratives that drive broad awareness, engagement, and tangible business results.

Ability to quickly grasp the nuances of different businesses, including their vision, goals, products, and competitive landscapes, to produce differentiated communication strategies.

Intellectual curiosity, exceptional creativity, and active listening skills.

Captivated by self-driving technology.

The base salary range for this position is $181,000 - $290,000 per year. Aurora’s pay ranges are determined by role, level, and location. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future. The successful candidate will also be eligible for an annual bonus, equity compensation, and benefits.

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Working at Aurora

At Aurora, we bring together extraordinarily talented and experienced people united by the strength of our values. We operate with integrity, set outrageous goals, and build a culture where we win together — all without any jerks.

We have offices in several locations across the United States, where we encourage team and cross-functional collaboration. Aurora offers competitive medical, dental, and vision benefits, and additional healthcare support including medical transportation reimbursement, fertility, adoption, and surrogacy benefits. We empower our employees and their families with options to further their unique physical, mental, and financial well-being.

Our Learning and Development offerings include Aurora Academy, where our people learn, develop, and practice the essential skills that drive Aurora’s mission, continually up-leveling our team along the way. Our Careers page provides insight into career opportunities at Aurora, and you can find all the latest news on our Blog.

Safety is central to everything we do. Every employee at Aurora has a role in contributing to safety, every step of the way. We seek candidates who take active responsibility, can contribute to building an atmosphere of trust, and invest in the organization's long-term success by working safely — no matter what.

We believe that self-driving technology has broad benefits – including increased access to transportation. To realize those benefits, we need a workforce with diverse experiences, insights, and perspectives — a workforce that reflects the communities our technology will serve.

Aurora is committed to providing access to anyone who seeks information from our website. We invite anyone using assistive technologies, such as a screen reader or Braille reader, to email us at [email protected] if they experience difficulty using our website. Please describe the accessibility problem and include a URL (if available).

Aurora considers candidates without regard to their race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy status, parent or caregiver status, ancestry, political affiliation, veteran and/or military status, physical or mental disability, or any other status protected by federal or state law. Aurora considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].

For California applicants, information collected and processed as part of your application and any job applications you choose to submit is subject to Aurora’s California Employment Privacy Policy .

Diversity, Equity and Inclusion

At Aurora, every employee is empowered to take an active role in building an inclusive, collaborative, and unified culture that leverages our diverse strengths, perspectives, and backgrounds.

Transforming how the world moves people and goods involves seeking to understand backgrounds, insights, and lived experiences that differ from our own. One way we accomplish that is with our 15 employee-led Aurora Unified Groups, which support diverse voices and drive inclusive collaboration. We believe that teamwork, belonging, and trust motivate and support our employees to do their best work. As our team grows, we strive to attract and retain exceptional talent that adds new perspectives and experiences and continues to drive innovation. Learn more on our Culture Page.

We are committed to helping qualified military community members leverage their talents in service of our mission. To understand how your military experience aligns with career opportunities at Aurora, review your military job classification at MyNextMove.org and consider applying for open positions corresponding to your identified skills and experiences!

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