SEO Strategist

San Francisco, CA, United States

Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.

At Retool, we’re on a mission to bring good software to everyone. We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for.

Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know!

WHY WE’RE LOOKING FOR YOU

Tens of thousands of customers already rely on us to run their businesses, but there’s many more that haven’t heard of Retool yet! The Growth Marketing team helps connect Retool’s products with customers and prospects in new and unique ways, and sets us up to achieve our long-term mission. This role will be crucial in driving our top of funnel traffic by owning our overarching organic traffic strategy and execution.

In this role, you will be reporting to our Head of Growth and Demand Gen, working closely with our small but mighty web and content team. You’ll be the SEO expert to help define and prioritize our SEO initiatives, helping to improve Retool.com’s page speed, site performance, ranking, and more.

WHAT YOU'LL DO:

Own overall keyword strategy

Drive organic search traffic to Retool.com by defining and owning our overall organic strategy

Optimize our website content for ranking to drive traffic, signups, and engagement

Partner with a range of cross-functional teams – content, engineering, web developers, growth marketing, product marketing, developer experience, and product to not only increase our relevance, but also think outside the box to expand our SEO footprint with new types of landing pages and resources.

Drive technical SEO strategy, conducting regular indexing, site crawling, and rendering to identify areas of opportunity.

Help plan the creation of new content for our technical audience and support launching new website pages

Stay up to date on the latest algorithm updates and SEO trends

Produce regular reporting to both marketing and the staff team on the impact of our SEO efforts

THE SKILLSET YOU'LL BRING:

5+ years of marketing experience, preferably in developer-focused companies

3+ years of SEO experience

Expert with SEO tools such as Ahrefs, Semrush, Conductor, Brigthedge, SEOClarity, Google Search Console, ScreamingFrog, Google Analytics, etc

Excellent written and verbal communication, with the ability to educate the company on SEO

Excellent project management skills, with an uncanny ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines

Strong collaboration and analytical skills

For candidates based in the United States, the annual base salary range is listed below. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location.

Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

$94,600 — $152,800 USD

Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!

Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.

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