Marketing Manager (Direct-to-Consumer)

Los Angeles, CA, United States

Riboli Family Wines Company Overview

Build your career at Riboli Family Wines! RFW is one of the fastest-growing wine manufacturers in the U.S. and has received the designation of American Winery of the Year. We are a family-owned business, four generations deep, with 100+ years of producing well-known wines. The company's leading wine brands include Stella Rosa, San Antonio, San Simeon, Maddalena, and Highlands 41.

Our award-winning brands and dynamic culture are supported by great people. Our success is driven by innovation, the passion, and creativity of our people, and an undying entrepreneurial spirit. We have exceptional opportunities available - whether you are just starting your career or an experienced professional. Come join our FAMILY!

Role: Marketing Manager

Riboli Family of San Antonio Winery is growing and seeking an experienced and passionate Direct-to-Consumer (DTC) Acquisition & Retention Manager. Our HQ is located near downtown Los Angeles, California and this is an in-house position. The ideal candidate will possess an analytical and data-driven approach toward our eCommerce sites. Plus, she/he must have expert knowledge of all business aspects relating to eCommerce and email marketing, a proven track record of sales growth while managing a 6-figure budget, and a self-motivated team builder role. This individual would oversee all our acquisition and retention management of our DTC e-com websites for our wine brands including two wine clubs.

Responsibilities:

Be responsible for the vision and execution of omnichannel media and email campaigns across various channels, including but not limited to paid search, paid social, organic social, affiliates, and email for both acquisition and retention

Define strategy and success KPIs, and drive campaigns to meet those goals

Engage with executive and senior management stakeholders to represent growth marketing including the presentation of media strategies, GTM plans and performance retrospectives

Oversee the performance marketing team and guide strategy with internal partners

Collaborate with leaders across cross-functional teams to support overall business objectives

Conceptualize, test, and optimize ad creative to improve campaign performance and scale campaigns

Partner with Finance team on demand planning, setting budgets, and modeling ROI forecasts for acquisition media mix

Scale up internal the acquisition and retention marketing team and provide mentorship and strategic guidance to direct reports

Identify new tactics to diversify the media mix across broad audiences and geographic opportunities

Help develop overall user acquisition roadmap and manage marketing budget

Manage trigger-based email programs to nurture and convert prospective and existing partnerships and work with the email marketing team for ongoing optimizations

Responsible for leading content strategy for ongoing campaigns - including monthly marketing emails provided to partners

Ensure a central source of truth for advanced attribution, analytics, and measurement

Lead the DTC eCommerce retail business including the development of short and long-term business plans, meeting operational metrics, delivering top and bottom-line sales goals, as well as managing day-to-day operations to exceed the company's growth goals.

Manage all wine clubs on our direct-to-consumer channels

Lead measurement of all aspects of web analytics that qualify traffic, minimize purchase journey, increase average order values and ultimately increase conversion

Enhance the customer journey to improve understanding and ultimate attachment of service offerings, driving higher lifetime value of our direct customers.

In regard to Retention- our goal is to keep both customers and members engaged. Through email drip campaign for each of the following:

shells/cart abandoners

new customers

new members

inactive/passive churn members

reactivation

Requirements 3+ years of experience managing media buying and email, preferably with experience in the DTC space, subscription services, or eCommerce

Experience as a self-motivator

Experience with CRM and Marketing Automation systems, as well as Google Analytics

Strong leadership skills with the ability to drive projects in a cross-functional org

Learning mindset with the ability to adapt and solve problems within a fast-paced environment

Ability to inform and influence decisions with strong communication skills

Ability to communicate data with storytelling

Set and deliver financial, volume, and market segment share objectives.

Lead the development of strategic multi-year customer-specific growth strategies

Implement & manage product listing program, including creating an SOP that guarantees the timely listing of products across all company ecommerce sites.

Develop and test strategies and roll out successful initiatives

Establish product assortment, placement, pricing strategies

Analyze data and insights to optimize tactics to adjust to business situations

Utilize previous management experience to lead the current team, and hire/train new members as growth dictates.

Work directly with senior management to discuss direct-to-consumer eCommerce strategies, including Sales, Brand, Creative, Content, and Customer Service departments.

Manage sales forecasts by providing weekly/monthly/quarterly estimates on sales projections and plans

Benefits:

Besides working with a highly creative and motivated team at Riboli Family Wines, we believe every employee should be recognized and rewarded fairly for a job well done. We offer the potential of growth for motivated individuals, competitive compensation, and full benefits, including medical, dental, vision, 401(k)-retirement, paid vacation time, paid holidays, and life insurance. Furthermore, we offer a challenging but fun work environment with a group of dedicated and passionate employees. You will be working in a collaborative environment alongside 35 team members in our marketing department.

Job Type: Full-time

Benefits: Dental Insurance

Health insurance

401K

Profit Sharing

Paid time off

Schedule: Monday to Friday

Experience: Commerce 7 (Willing to learn our DTC eCommerce system called Commerce 7)

WordPress (Preferred)

Ship Station ( Preferred)

Mailchimp ( Preferred)

Excel ( Highly proficient )

Work Location: On location at our HQ in Downtown LA.

Besides working with a highly creative and motivated team at Riboli Family Wines, we believe every employee should be recognized and rewarded fairly for a job well done. We offer the potential of growth for motivated individuals, competitive compensation, and full benefits, including medical, dental, vision, 401(k)-retirement, paid vacation time, paid holidays, and life insurance. Furthermore, we offer a challenging but fun work environment with a group of dedicated and passionate employees. You will be working in a collaborative environment alongside 35 team members in our marketing department.

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