Sr. Analyst, Lifecycle

Jersey City, NJ, United States

About Bluevine

Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence.

As a dynamic company with massive potential, we’re backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we’re just getting started.

All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business—and every team member—thrive. Join us!

The Senior Analyst, Lifecycle will be responsible for owning end-to-end Lifecycle campaign analytics. This includes setting KPIs, tracking and monitoring performance, reporting, and making recommendations. A key part of this role is to analyze customer segments and their behavior and propose program improvements based upon results. This role requires a technical individual with the ability to work closely with cross-functional partners to ensure data accuracy and alignment.

This individual is a key member of the Growth Marketing team and will develop and analyze email triggers, customer journeys, SMS communications, a/b tests, website forms, and other ad hoc communications as needed. This role is an individual contributor; with a strong focus on technical, hands-on work.

What You'll Do

Partner with marketing team members to determine data needs and lifecycle opportunities for our lending and banking programs

Translate complicated data into digestible dashboards and presentations providing valuable insights into the data and identifying important trends

Provide proactive recommendations based on customer performance metrics

Anlayze tests from start to finish to ensure tests are set up correctly and results are measurable

Create regular reporting on specific segments and proactively identify opportunities to improve performance

Connect funnel analytics and campaign KPIs to tell a holistic story for each program

Work closely with Product, Sales, Customer Service, and Account Managers on cross-functional programs, setting KPIs and post campaign measurement

Partner with cross-functional analytical teams including Business operations, Business Intelligence, and Engineering

Ability to work with attribution tools to ensure proper credit for every campaign

Develop email and SMS campaigns using templates, html, amp script, and other tools

Manage marketing programs from strategy to execution including asset development.

What We Look For

5+ years of analytic experience working closely on Lifecycle (email and SMS) campaigns

Knowledge of email and SMS best practices with a curiosity to keep up with best practices and competitive programs

Ability to deploy an email campaign from beginning to end including writing briefs, reviewing and distributing copy, legal approval and setting up and deploying email within the platform

Deep knowledge of email service providers (SFMC experience a plus)

Ability to present analysis and supporting logic to senior management

Advanced Excel skills (pivot tables, data matching and manipulation)

3+ years of SQL experience

Proficient in working with Google Analytics, Tableau, Redshift, Salesforce, and Attribution Tools (such as Rockerbox)

Technical savvy and ability to adapt quickly to various tools and marketing processes

Proactive and forward thinking; raises questions on assignments, contributes to the optimization of campaigns, and shares ideas

New Hire Base Salary Range: $98,100.00-$117,700.00

This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus

This is a hybrid role . At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened following local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline.

BENEFITS AND PERKS - for employees located in the US

Excellent health coverage and life insurance benefits

401K with an immediate 3% company match

PTO, Company Holidays, and Flexible Holidays

Company-sponsored Mental Health Benefits, including 1:1 therapy

Over $1,000 annually for a wellness benefit of your choice

Monthly WFH stipend

Generous, paid parental leave covering up to 16 weeks

Access to financial coaches and education sessions

Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance

Weekly catered lunches and fully stocked kitchen pantries

Community-based volunteering opportunities

#J-18808-Ljbffr