Senior Marketing Manager, Prime Video

Culver City, CA, United States

Description

Come build the future of entertainment with us.

Prime Video (PV) is shaping the future of entertainment. Our mission is to build the most loved and talked about premium entertainment video service. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like AIR, Borat Subsequent MovieFilm, Coming 2 America, and The Tomorrow War, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

Do you love brands and understanding what customers value? Do you like understanding customers and diving deep into customer insights, business, market, and social data to translate it into an actional set of recommendations that drive the business? Do you love working on marketing programs and crafting strategies and messages that resonate? Do you want to work on global marketing events that drive impact? Are you excited about the entertainment streaming space and influencing billions of customers worldwide? The Prime Video Brand Marketing and Strategy team is looking for an analytical and consumer-focused senior marketing manager to join our team and help us achieve our brand growth and brand marketing goals.

You will have the opportunity to shape and develop the way in which Prime Video measures its brand, and how it assesses that data to drive projects and actionable results. You will work across the enterprise on significant marketing events such as Prime Day, to drive marketing goals. You will work on projects that drive brand growth from working on internal partnerships, to helping to develop strategies to impact the strength we have with our audiences globally. This role requires an individual with a passion for consumer behavior, excellent analytical abilities, and strong business acumen. You will have the opportunity to think big, manage in the ambiguity, have strong attention to detail and be motivated by an entrepreneurial environment where it is still Day 1.

This role must operate from a global company-wide perspective and lead cross-functional and cross-business projects. This person will need to influence internal stakeholders as well as share up to senior leadership and requires strong communication skills, both verbal and written. This role requires an analytical marketer who can dive deep into data and use it to make key strategic business decisions that drive value for customers globally. You will also work with teams across the broader Amazon ecosystem.

Key job responsibilities

Dive deep into the data to understand complex business problems across teams and geographies to create hypotheses and translate this into significant insights that help PV grow our brand love

Stakeholder management: Work with cross functional business teams to understand current gaps, identify priorities and collaborate with them on programs and actions to improve our customers' experience.

Serve as an internal advocate for customer needs; ensure broad awareness of different regions and variances as well as empathy for customer pain points

Act as business lead for research projects (e.g. secondary research, business analytics), working closely with the consumer insights team, to support brand strategy

Lead ad hoc projects, or lead workstreams within larger projects, that support brand strategy and marketing priorities

Effective communication and executive writing to drive business decisions.

We are open to hiring candidates to work out of one of the following locations:

Culver City, CA, USA

Basic Qualifications

6+ years of professional non-internship marketing experience

7+ years of developing and managing acquisition marketing or channel programs experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional marketing programs

Experience developing and executing campaigns across a multitude of timezones and languages

Experience communicating results to senior leadership

Experience building, executing and scaling cross-functional programs

Preferred Qualifications

Experience driving direction and alignment with large cross-functional teams and agency partners

Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Experience in business or strategic consulting

Experience in brand strategy, brand building, brand analytics

Experience with customer research including customer segmentation, profiling, and targeting

Experience using any of SQL or other analytical tools for conducting data analysis

Experience with managing large cross-functional projects

Outstanding analytical skills and strong business acumen

Strong written and verbal communication skills.

Experience with and understanding of marketing concepts and practices

Experience working in TV, film, or entertainment industry

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $94,600/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

This employer is a corporate member of myGwork - LGBTQ+ professionals, the business community for LGBTQ+ professionals, students, inclusive employers & anyone who believes in workplace equality.

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