Specialist, Search

New York, NY, United States

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.

Ad Age touted that "Known may be the ultimate example of a full-service agency," and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age's Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday's Most Innovative Media Agency to name a few.

We couldn't create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

Known's Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.

The Media/Data Science team continues to grow and so does our need for a Specialist, Search. This position is responsible for the creation, maintenance, and optimization of our ad campaigns, using analytics, automation, piloting existing tools, or building new approaches and algorithms. Typically working in a team with at least one more senior member, our Specialist, Search is expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve our processes and offerings. In addition, time and project management skills are key to being successful in this role.

Being a Specialist, Search at Known is a unique opportunity for those pursuing a career in this field. In addition to the analytics and operations which form the basis of our campaigns, our Paid Search Analyst sometimes work directly with clients, attending client meetings and occasionally presenting results with support from more senior members. They are responsible for contributing significantly to deliverables, including regular campaign updates.

WHAT YOU'LL DO

Assisting in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across all platforms.

Independently build and sometimes present campaign-related analyses and results. These analyses can include everything from keyword bids to longer term trends, experiment results, and landing page deep dives.

Derive and implement optimizations and new campaign strategies, such as new bid strategies, ad copy A/B tests, and keyword research / ideation to improve performance

Ideate on new analytical methodologies for optimizing our campaigns

Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency

Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns

Develop new approaches (algorithms, models, and automation) to optimize KPIs and improve Known IP

Operate existing software infrastructure to traffic, evaluate performance, and analyze media

WHO YOU ARE AND WHAT YOU HAVE A BS/BA degree from an accredited college or university. STEM degrees are preferred.

2+ years professional experience in analytics, advertising, ad tech, or media

1+ years of professional experience working with Google Search

Can exhibit technical leadership and critical thinking by reviewing and identifying errors

Skills, Abilities, and Knowledge Understanding of the fundamentals of search engine marketing

Knowledge of and in-platform experience with Google Ads and Paid Search

High proficiency with Excel

Strong math and statistics foundational knowledge

Proven ability to work independently and efficiently

Attention to detail

Time management

Excellent verbal and written communication

Some experience presenting work and the desire to develop this area

Aptitude for deeply interpreting data/analytics

Experience with data visualization tools such as Looker or Tableau is a plus

Competencies Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others' work

A desire to work on challenging problems that require flexibility in approacheverything from on-the-fly analytics to statistics, big data, machine learning, and mathematical algorithms (but not alone!)

Ability to think strategically, analytically, and proactively about diverse business problems

Collaborative attitude

Self motivated and exhibits initiative

Willing & able to learn quickly

Abundant intellectual curiosity and integrity

SOME OF OUR PERKS Unlimited paid time off

401k with company matching and no vesting period

Annual bonuses

Generous medical plan

Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you're probably still wondering, "Would I be a good fit for Known?" or "Would Known be a good fit for me?" Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There's always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $65K - $80K.

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

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