Manager, Advanced Analytics - Category Marketing

San Bruno, CA, United States

Position Summary...

What you'll do...

Manager, Category Marketing Analytics

As the Manager, Category Marketing Analytics, you are responsible for providing business insights to drive measurable performance of Marketing within all of Walmart's product categories. You will help develop a holistic understanding of how product categories, marketing channels and other business levers work together to grow customer engagement, drive incremental sales, and contribute to longer term strategic objectives. You will partner closely with Marketing Analytics' Data science, Measurement and Experimentation teams on measurement & optimization methods and on developing and utilizing existing models and tools to establish interdependencies between product categories will collaborate with key parts of Marketing (Performance Marketing, Category Marketing, Brand Marketing, Data Engineering) to develop relevant and timely insights which inform marketing strategy and enable data-driven decision making. Given the size and scale of the Marketing at Walmart investment this position will be highly visible and have an opportunity to make a significant impact across the entire organization.

About Walmart Marketing

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Marketing Analytics team helps drive business strategy by synthesizing data and performance metrics into actionable insights across product categories, customer segments, marketing channels and sales channels. It is a customer-focused, action-biased, data-driven team chartered with driving business by understanding customer behavior using advanced analytics. This is a high-impact and high-visibility role within the organization with expectations to deliver immediate results. The complexity of this role requires one to develop actionable insights from copious amounts of competitive, conversion, and behavioral data from proprietary and third-party data.

You Will Make An Impact By

Consulting with senior leadership/ business partners to understand overall goals/functional objectives, decipher key business challenges, identify tactics to anticipate and mitigate business challenges/issues and develop potential success criteria.

Supporting Walmart Category Marketing team by delivering empirically based insights into marketing's contribution to product category performance and growth goals.

Building customer views to understand the impact of Marketing on customers across all stages of the buying lifecycle including New User Acquisition, Engagement/Retention, and Reactivation.

Utilizing and integrating DSI (Down-Stream Impact) measurement to quantify the longer-term impact of key HVAs (High Value Action) relating to product category trial and cross shopping behavior to help prioritize performance marketing budget.

Using Walmart's vast 1st Party and 3rd Party data to analyze customer behavior, build compelling customer segments and activate audience targets to drive business performance across channels.

Building & maintaining strong working relationships across departments or teams based on trust and mutual respect. Communicating with senior stakeholders to balance stakeholder and analytics perspectives.

Communicating technical material clearly to a range of audiences and building narratives that provides insight into the factors impacting business performance.

Focusing efforts on items that have maximum impact to the business.

Managing a team of onshore and offshore analysts, providing guidance and support, and ensuring that junior analysts have the resources they need to be successful.

You'll Sweep Us Off Our Feet If

You have a track record of solving challenging & transformational analytics and data science problems at scale - applying your skills, experience and leadership to deliver innovative analytics solutions which drive the company forward

You operate with customer centricity at the forefront

You have experience working in multiple business areas / functions / segments

You can collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

You have hands on experience and skill communicating complex quantitative information and insights to a broad audience of senior leaders & decision makers

You can partner effectively with internal stakeholders, including data scientists and data engineers

You are curious, proactive and comfortable working in unstructured environments

You have experience driving understanding of customers and their interaction with products, through in-depth analyses of user behavior and engagement

You have a passion for working in a fast-paced agile environment

Minimum Qualifications

Bachelor's degree in Engineering, Business, Finance, Accounting, Statistics of related filed and 4 years' experience in data analytics or related field

Expert at SQL and Excel - ability to manipulate large quantities of data to drive business decisions is a must.

2+ years of experience leading cross functional teams and influencing Product, Finance, Business Operations and Engineering.

Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter.

Preferred Qualifications

5+ years of experience in Marketing Analytics, Digital Analytics, or eCommerce Analytics with experience working with marketers to maximize marketing contribution to business performance goals.

3+ years of experience leading cross functional teams and influencing partner teams.

MBA or Master's Degree in Mathematics, Statistics, Computer Science, Engineering or related field.

Analytics ninja who can come up with analytics framework to answer ambiguous strategic questions from business stakeholders to then deliver data drive insights that create aha moment driving business ahead.

Knowledge of machine learning and AI techniques to build and implement models that optimize marketing performance.

Knowledge of statistical concepts and Test/Control methodologies (A/B and multivariate testing).

Experience leveraging big data technologies (Hive/Hadoop) and modern data visualization tools (Tableau, ThoughtSpot, Looker) to blend data from multiple sources to help answer multi-dimensional business questions.

Model productionalization, creation/maintenance of data pipelines and data lakes for use in the models is not a focus of this role and done in collaboration with engineering teams.

Category marketing analytics experience in a retail and/or eCommerce environment.

Experience building and applying customer segmentation, cohort models and personas to actionable results.

How You'll Thrive At Walmart

Performance-based incentive awards

401k with company match

Discounted employee stock purchase plan

Paid parental leave,

New surrogacy & adoption benefits

Unlimited Flex Time Off

Working alongside a diverse group of collaborative and innovative team members

Opportunity for growth and development across several areas of the Fortune 1 organization

And much more

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For Information About Benefits And Eligibility, See One.Walmart .

The annual salary range for this position is $104,000.00-$202,000.00

Additional Compensation Includes Annual Or Quarterly Performance Bonuses.

Additional Compensation For Certain Positions May Also Include

Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 2 years' experience in data analytics or related field OR 4 years'

experience in data analytics or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Certificate in business analytics, data mining, or statistical analysis

Masters: Business Administration, Masters: Information Systems, Masters: Statistics

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

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