Marketing Specialist 1- Marriage/Advocacy

Colorado Springs, CO, United States

Marketing Specialist 1- Marriage/Advocacy Job Description Posted Friday, April 26, 2024 at 4:00 AM

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Marketing Specialist 1 – Marriage/Advocacy position exists to provide marketing support to the Marketing team to include project management, marketing plan assistance, schedule adherence, inter-department communication, tactical implementation, events, conference marketing support and plan entries into the Aprimo system to track approvals and deadlines.

Provides support in the development of marketing plans to include writing basic plans, schedule adherence, tactical implementation, and follow-up on plan elements, preparing plan calendars, reporting on plan status and exceptions, and distribution of final plan (internal and external) to key stakeholders

Enters marketing plan activities (e.g., plan elements, advertisements, cover images/artwork, direct marketing, etc.) into the Aprimo system making sure that the needed approvals are obtained, and deadlines are met. Gathers necessary information from members of the marketing strategy team and other internal and external stakeholders. Tracks projects all the way to completion

Works cross- departmentally to get a job done, clearly communicating the milestones for a project, following through in a timely manner on all assigned parts of a project, promptly responding to requests for information

Conducts research for competitive analysis, SWOT analysis etc. to ensure we are hitting the right core audience, maximizing our ROI potential, and ministry impact

Assists in the planning and preparation of various on-site partner and other inter-departmental meetings (e.g., agendas, assignment follow-up etc.). Takes notes of action items, decisions, and other issues for follow-up in meetings as assigned. Follows up on assignments given

Works with Content Creators to provide resource marketing assistance as needed

Identifies areas for growth and creates strategic product line roadmaps to help drive acceptance of the product and differentiating features

Analyzes, tracks and reports on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems

Is responsible for ordering and tracking event inventory including collateral, giveaways, etc.

Assists in preparing work orders, purchase orders, etc. identifying needed budget for plan activities. Makes sure department has most current budget information. Works with Business Affairs department, Legal and other stakeholders to help coordinate budget and contractual issues

Serves as a point of contact for inquiries (from both internal and external contacts) to the Resource Marketing department related to marketing plans and other requests ensuring that an answer is provided in a timely way

Assists in maintaining effective internal client (e.g., content, audience, brand, legal, orthodoxy etc.), communication building trust and credibility and addressing questions or concerns in a timely way

Reviews packaging, promotional copy, and other communication materials for accuracy recommending changes as needed

Continues to look for innovative ways to develop better internal communication related to FOF resources. Develops and executes routine internal marketing plans to inspire and inform FOF employees about FOF resources.

Works with Sr. Director, Sr. Manager and Master Scheduler and aids in the tracking and communication of organizational monthly marketing priorities

Provides Director with up-to-date, weekly status reports of all initiatives

Interfaces with Business Services team as needed for scheduling, budget, contract, purchasing, and reporting

Coordinates benevolent materials sent to various departments, or constituents for various promotional campaigns (e.g., social media contests, influencers, endorsements, etc.)

Assists in the creation of necessary reports tracking impact of annual programs (works with Business Services to update and report goals, forecasts, and project needs)

Maintains and updates social networking outlets by adding new informative content and relevant videos

Oversees quarterly special projects from start to finish, including the organizing of the marketing plan, tactics, and messaging through the promotional channels needed, including direct marketing, an external media buy, web banners, internal marketing allocation, analyzing and reporting.

Editing and updating Marriage Related Websites and Landing Pages ensuring CTA, messaging, and image alignment to maximize the target audience’s engagement level and conversion rate which translates to sustainable file health and long-term constituent value for the ministry

Other Duties/Responsibilities:

Limited travel, as needed, to conferences, representing Focus and its resources to a greater audience

Manages the arrangements for travel needs of shipments and staff as needed

Assists in managing student Interns and volunteers

Prepares and submits travel expense reports for department (using the Concur reporting software)

Shares the responsibility of general administrative duties for the Resource Marketing area

Performs other duties as assigned

Working Environment/Physical Requirements:

Fast-paced office environment with constantly changing priorities

This role may require occasional travel including nights and weekends

JOB QUALIFICATIONS/REQUIREMENTS

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith ; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

This role is considered a Spokesperson for Focus on the Family and should represent Focus’ position and tone at all times

Personal Characteristics:

Good entrepreneurial bent – an independent and creative thinker; Good work ethic; able to work with others

Mature and professional; can represent the ministry to outside parties

Knowledge/Experience:

Bachelor's Degree in Marketing, Communications, Advertising, or Business or related experience

2-4 years of experience in advertising, marketing, or communications with proven project management skills

Exposure to basic marketing principles

Christian Media/Publishing experience preferred

Computer proficiency in a variety of Windows-based and Mac office software

Experience in giving presentations and public communication preferred

Knowledge of digital communication tools and social media platforms

Skills, Abilities, and Special Talents/Gifts:

Ability to communicate effectively (verbal and written)

Ability to work with confidential data/information

Ability to plan for single and multiple projects/functions

Strong interpersonal, management reporting, and presentation skills

Strong analytical skills and logical thought processes; Attention to detail and accuracy

Basic level of technical knowledge in creative and/or product productions process

Requires logic, rational thinking, and discernment, as well as systematic and creative approach to problem solving

Strong organizational/planning and time management skills

Stewardship Requirements:

Ability to remain within budget assigned for projects, recognizing stewardship responsibility of donor resources

Pay Range: $24.00 to $27.50/hr

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. Must include date ranges to include month and year (mm/yyyy) and whether the position was full time or part time. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

Norton LifeLock ID Theft Coverage

Legal Shield/ID Shield Coverage

AFLAC

403B Retirement Plan

Vacation Time & Vacation Payout

Sick Time

Holidays

Service Awards

Community Service Days

Bookstore Discount

Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

Medical Plan

Vision Plan

Life Insurance

Disability Insurance

Flexible Spending Accounts

EAP (Employee Assistance Program)

Tuition Reimbursement

Warehouse Membership Reimbursement

Note : This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits, except for:

Sick Time

Bookstore Discount

Fitness Center

Tentative Search Timeline:

Priority will be given to applications submitted by May 25th 15th, 2024. However, this posting will remain open until filled.

The potential employee start date is June 10th, 2024 .

Posting contact email: [email protected]

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

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