Sr Consultant-Sales Operations
Charlotte, NC, United States
About the Role:
We are seeking a dynamic and strategic professional to join our team as Sr. Manager, Lead List Strategy and Optimization. In this key role, you will report to the Vice President of Consumer Direct Sales and will be responsible for developing and executing comprehensive strategies to enhance the efficiency and effectiveness of our lead list management processes. Your focus will be on optimizing the entire lead lifecycle, ensuring high-quality data, and maximizing the impact of our door to door sales efforts.
What You’ll Do:
1. Strategic Planning
· Develop and implement a robust lead list management strategy aligned with organizational sales goals
· Collaborate with cross-functional teams to understand business requirements and translate them into actionable strategies
2. Data Quality and Integrity
· Oversee the maintenance and cleanliness of lead databases, ensuring accurate and up-to-date information
· Implement data governance best practices to uphold lead quality standards
3. Segmentation and Targeting
· Create and refine lead segmentation strategies to tailor door to door sales campaigns effectively
· Work closely with marketing, operations, engineering teams to identify and prioritize high value target segments for door to door
4. Technology Utilization
· Evaluate and implement lead management tools and technologies to enhance overall efficiency of the door to door sales organization
· Stay abreast of industry trends and emerging technologies to continuously improve lead management processes
5. Performance Analysis
· Establish KPIs for lead list management and regularly analyze and report on the effectiveness of strategies
· Identify areas for improvement and implement solutions to optimize performance
6. Collaboration and Training
· Collaborate with sales and marketing teams to understand their evolving needs and align lead management strategies accordingly
· Conduct training sessions to empower team members to maximize use of lead list technologies, targeting strategies to boost performance and other targeting optimization opportunities
Do you have:
• Proven experience in lead generation, database management, or a related field.
• In-depth knowledge of CRM software, lead management tools, and marketing automation platforms.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills for effective cross-departmental collaboration.
• Detail-oriented mindset with a focus on data accuracy and compliance
Even Better:
• Bachelor’s degree in marketing, Business Administration, or related field
• Familiarity with industry best practices and emerging trends in lead generation.
• Strong understanding of key growth metrics
• Use of Sales Rabbit and/or other lead list management tools for Outside Sales
Our Benefits:
- Medical, Dental, Vision Insurance Plans
- 401K Plan
- Health & Flexible Savings Account
- Life and AD&D, Spousal Life, Child Life Insurance Plans
- Educational Assistance Plan
- Identity Theft, Legal, Auto & Home and Pet Insurance
- https://windstreambenefits.com
Our Employee Resource Groups:
· WinVets – Veteran Employee Resource Group
· WOW – Women Employee Resource Group
· WINPRIDE – LGBTQ+ Employee Resource Group
· WBPN – Black Professional Resource Group
· WARG – Ability Resource Group
· LaFamilia –Hispanic Resource Group
About Us:
Windstream is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S.
Windstream offers bundled services, including broadband, security solutions, voice, and digital TV to consumers. The company also provides data, cloud solutions, unified communications and managed services to business and enterprise clients. The company supplies core transport solutions on a local and long-haul fiber-optic network spanning approximately 150,000 miles.
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