Director, Paid Search

Boston, MA, United States

Director, Paid Search

Job Locations

US-MA-Boston

Primary Posting Location : City

Boston

Primary Posting Location : State/Province

MA

Primary Posting Location : Postal Code

02101

Primary Posting Location : Country

US

Requisition ID

2024-432355

Position Type

Full Time

Category

Creative & Product Services

Minimum

USD $120,000.00/Yr.

Maximum

USD $150,000.00/Yr.

Summary

Director, Paid Search (Remote to Boston Area Only)

About AMP Agency

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

The role we are looking to fill is for a Director, Paid Search. You will be responsible for leading the SEM team at AMP, and will directly report into the Vice President of Media. You will develop and lead the team in developing best in class strategies and management of Paid Search campaigns. In this role you will collaborate across agency teams to establish the practice in developing integrated media plans and measurement framework for digital-focused plans that cover the entire decision journey. The ideal candidate will bring forth a strong point of view and passion for the client's business and will be a thoughtful decision maker. Must haves include at least 7 years of relevant SEM/PPC strategy and executional experience with a minimum of 4 years of team development and leadership.

Qualifications:

Bachelor's degree required 7+ years paid search experience

4+ years team leadership experience

Prior experience leading channel strategy, approach and plan development for paid search

In-depth experience managing campaigns within Google Ads, and Bing Ads

Ecommerce search experience required including experience with Google Shopping Ads, Performance Max campaigns, Google Merchant Center & product feeds

Experience managing retail sponsored campaigns on Amazon, Walmart, Target etc

Google AdWords certification (Fundamentals & Advanced) Certification required

Bonuses: Previous experience managing or mentoring at least 5 people

Advanced computer skills, proven proficiency in Excel, PowerPoint and Google Docs

Optimizations product feeds like Feedonomics, GoDataFeed or similar platform

Responsibilities:

Act as a leader within client media team and the Media Department at large

Inspire creativity, confidence and enthusiasm among team members

Create meaningful strategic approach by applying insights around client's business/brand, the consumer journey and the marketplace

Seek out new opportunities, collaborate with analytics team continually optimize for short and long term performance

Responsible for consistency and quality of internal plan and budget documents

Ensure that plan execution stays on strategy and that cadenced optimization/maintenance occurs

Manage and mentor team inclusive of establishing ways of working for Paid Search

Active leadership in meetings/brainstorm sessions

Direct and manage the team with regards to the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, performance readouts

Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift

Immerses self in clients' business: understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like

Ensure best practice and innovation in all search activities; ensure knowledge sharing across teams

Liaise with other media teams to share and learn strategies internally to ensure the innovative ideas/new tactics and strategies are always considered

An active participant in refining and enhancing the Media Department's contribution to the advancement of AMP's current and future clients

Contribute to new business development and pitches when required

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities

Collaborate with delivery teams to ensure quality and timeliness of deliverables.

Assume responsibility for the growth and vitality of the company's media practice and of your clients' business.

Develop and/or approve direction of RFPs that lead publishers in devising innovative approaches to meeting campaign objectives and delivering value.

Ensure accurate record keeping and finances on all accounts.

Work with cross-functional departments to ensure flawless execution.

Review final reconciliation of campaign and authorize client refunds if appropriate.

Supervisory Responsibilities

Direct Reports

- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports

- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

- Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.

- Travel up to 30%

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor's Degree

Field of Study/Area of Experience:

8+ years of experience in Media at an agency

Skills, Knowledge and Abilities

Strong understanding of both awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic and social media

Previous success in the planning, development and management of digital media campaigns for brands or products

Experience with DoubleClick and other 3rd party tracking solutions preferred

Experience with the following technology platforms preferred (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)

Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics

Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously

Proven client service orientation with strong written and verbal communication skills, including effective presentation skills

Ability to consistently perform under pressure in a fast-paced environment as an individual on a team

Exceptional organizational and time management skills

Demonstrated interest in keeping up with emerging technologies and digital marketing trends

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

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