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Product Management, Associate Director

Flower Mound, TX, United States

**[Position Summary [This position will identify and translate customer needs into product specifications and marketing collateral. This position will also leverage market data for insightful portfolio decisions and be responsible for full product lifecycle management. In addition to supporting the product development team, this position will collaborate seamlessly with cross-functional teams to ensure the portfolio's success.

[Essential Functions and Duties **[Market Analysis]{georgia",serif"=""} ]{georgia",serif"=""} ]{georgia",serif"=""}]{georgia",serif"=""}

Conduct qualitative and quantitative market research to identify market needs and opportunities that RNI can deliver against.

Collaborate with FFF Commercial team to direct and lead customer interviews/observations to capture Voice of the Customer, develop insights, and inform the product roadmap.

Monitor competitive landscape and market trends.

Understand competitive, emerging, and complementary technology and provides relevant reports on its impact to RNIs product lines.

Define the customers, market opportunity, and go-to-market approach.

[Roadmap Development]{georgia",serif"=""}

Create the product roadmap and release milestones in alignment with the companys long-term objectives.

Develop business justification for recommendations and gain alignment across key stakeholders on project prioritization.

Utilize knowledge of competition, market segments, and product potential to identify and propose new opportunities.

[Product Development]{georgia",serif"=""}

Prepare and present business case, product definition, pricing, sales forecast, feature/benefits, etc. at Stage-Gate meetings.

Lead definition of next-generation products and services aligned with customer needs and companys long-term targets.

Create User Needs and Marketing Requirements document that incorporates features/benefits.

Provide input to the product development team on behalf of the customer during design and development meetings.

Work with Engineering, Software Development, Operations, Technology Services, and Manufacturing in a cross functional team environment to successfully execute the project goals and objectives. Facilitate tradeoff discussions with design teams while keeping the needs of the customer and the business in mind.

Secure market input to improve and enhance products from post-launch customer feedback.

[Product Commercialization and Go-To-Market]{georgia",serif"=""}

[Establish product positioning, messaging, and pricing.]{georgia",serif"=""}

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