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Director, Marketing
Boston, MA, United States
Director, Marketing
About the Company
Well-established consumer packaged goods provider
Industry
Packaging and Containers
Type
Privately Held
About the Role
The Company is seeking a Director of Marketing with a strong background in various marketing facets, including brand, field, digital, social, creative, and trade. The ideal candidate will have experience in driving customer engagement both in-store and online, particularly within the 'better for you' product category. This role is remote, with a preference for candidates in the Pacific time zone.The Director of Marketing will be responsible for developing and executing marketing strategies that resonate with the target audience, driving both brand awareness and sales. The successful candidate will work closely with cross-functional teams to ensure the alignment of marketing initiatives with the overall business objectives. A deep understanding of the consumer landscape, market trends, and the ability to leverage data for decision-making is essential. The role demands a creative and strategic thinker who can lead and inspire a team, as well as collaborate with external partners to achieve marketing goals.