Technology Strategy Director

Columbia, MD, United States

Merkle is a data-driven, technology-enabled, global performance marketing agency with a 32-year track record of assisting the world's top brands in crafting personalized experiences at every phase of the customer life cycle. Fortune 1,000 companies and leading nonprofit organizations have collaborated with us to develop and optimize the value of their customer portfolios.

Job Description As our Technology Strategy Director you will work in a remote setting and report into the Senior Director/ VP, Technology Strategy, in addition to partnering with other senior leaders, analysts and managers on each project.

You will be called to master our frameworks and develop a deep understanding of how the entire marketing technology stack comes together to enable our client's vision.

You will have the opportunity to work across industries with subject matter experts and thought leadership that will come together in sound consulting deliverables informing planning, key decisions and technical implementations.

Key Responsibilities

Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution

Data Management and Architecture

Analytics/ Measurement & Reporting

Artificial Intelligence and Modeling

Audience Management

Testing and Optimization

Content Management and Delivery

Channel Personalization

Demand Generation

AdTech

You will...

Connect technology capability challenges or goals to business needs and build compelling stories to explain value to our clients

Build relationships and manage client expectations by facilitating and driving client meetings and discussions

Lead daily delivery efforts partnering with the engagement team members to complete materials in PowerPoint, excel, and Lucidchart.

Lead and participate in discovery meetings with clients, new partners, vendors or subject matter experts taking notes, gathering documentation and identifying follow-ups

Bring an industry-leading perspective / POV about key areas of the customer experience technology stack and create expertise

Provide opinions and recommendations in all manner of marketing-related technology use cases

Lead consulting engagements by building the storytelling and developing recommendations for how to best leverage information and technology to drive programs across all channels and media

Direct and manage consulting analysts to guide work product development, coach on presentation and storytellng skills, and educate on technology capabilities

Leverage existing frameworks and gather key assets and materials

Own internal initiatives to improve the offerings and capabilities of the overall team including bringing new consulting engagements to leadership for consideration

Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences

Supoprt business development opportunities across verticals as a technology strategy SME or finding opportunities within existing clients

Qualifications Minimum 10 years experience in consulting within technology or marketing OR 10+ years ofexperience working in a digital agency operating marketing technology in a specific field

Experience throughout career with Customer Relationship Marketing (CRM) technical concepts, customer experience technology, including loyalty, service, commerce, content, analytics and cloud technologies

Expert knowledge in a focused capability and/or capabilities around relational databases, customer data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service and business intelligence systems

Experience managing people and leading a cross-functional team

Proficiency with full Microsoft suite of products and Lucidchart, Miro and Vizio

Bachelor's degree from an accredited college/university

Deep knowledge on how technology ecosystems work and how they are implemented to be used by marketing/business teams, including platforms such as: Email Service Platform, CDP, Digital Asset Manager, Data Lake, or ID Resolution technology.

This should include major requirements for successful implementation and the problems a technology is built to resolve.

It may also include an understanding of different vendors for a technology and how they each provide unique solutions in the larger marketplace for the technology

Success in leading consulting work for clients and providing presentations and deliverables to a client

Travel for clients is typically up to 25%

Additional Information The anticipated salary range for this position is $113,000 - $182,850 / year.

Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com

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About dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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