Digital Media Analytics Manager

Washington, DC, United States

Job Description

Are You Ready to Make It Happen at Mondel?z International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Are you a visionary thinker who turns challenges into opportunities with your strategic and creative problem-solving skills? If so, we have an exciting opportunity for you!

Join our Creative Excellence team within the Mondelez Global Insights & Analytics organization, where we're leading the charge in digital media and analytics innovation. Our mission is to drive significant business impact by fostering creative excellence that fuels both immediate and sustainable brand growth.

As our Digital Media Analytics Manager, you will act as a change agent, build our digital media analytics toolkit, and supporting our CX team in shaping the future of digital media development, targeting, and measurement leveraging 0/1PD, Gen AI, and precision marketing strategy.

Come make a difference with us!

Key Responsibilities:

As a Digital Media Analytics Manager at Mondelez, you will be analyzing data while shaping the future of digital media strategy. In this pivotal role, you'll work with cross-functional partners to craft the digital media measurement toolkit and insights, to accelerate effectiveness and ROI.

The role also requires someone skilled in bringing together and align cross-functional partners at global and BU levels.

What you'll do:

Drive Analytical Excellence:

* Responsible for building, piloting, and scaling a global best-in-class toolkit for near-time digital media measurement and optimization. Your work will illuminate the path to data-driven decision-making, enabling agile adjustments and maximizing ROI.

* Support CX & MDS in building advanced new digital media analytics capabilities to support precision marketing and our 0/1PD use cases.

* Support CX and our agency partners in developing the digital media testing, measurement & analytics capabilities associated with GenAI content development.

Forge powerful relationships and shape global measurement priorities: Collaborate closely with global and BU-level partners, key publishers such as Google, Meta, and top-tier media, analytics, creative, and production agencies to implement cutting-edge digital media measurement plans aligned with our ambitious goals. i.e. Implement against Global Learning Agenda. You will be at the forefront of defining measurement standards and solutions to support our Consumer data strategy and Gen AI priorities.

Lead with Insight: Utilize your expertise to guide and operationalize media measurement strategies, influencing optimal execution of media strategy. You'll support our efforts in laying the foundation for insightful analytics that propel our regional efforts in Marketing Mix Modeling (MMM) and closed-loop studies forward.

Optimize for Impact: Leverage advanced analytics to perform meta-analyses on digital media performance, partnering with agencies to refine and enhance media effectiveness and ROI.

What you can expect:

Innovation drives us at Mondelez, we are committed to staying ahead of the curve, and your insights will be at the heart of our media and analytic innovation program.

As you shape our future through global media analytic strategy, your work will fuel brand growth and creative excellence, and reach our organization's senior leadership team.

In this fast-paced environment, collaboration across functions isn't just a strategy - it is our foundation for success and innovation.

Are you ready to leave your mark on the digital media and analytics landscape? Apply now and become a pivotal player in our journey towards data-driven creative brilliance.

Experience and Qualifications

* Bachelor's degree Preferred

* 7+ years of experience within analytics

* Business travel as needed

* Foundational Excellence: A strong academic foundation in marketing, analytics, economics, or business management.

* Analytical Prowess: Hands-on experience with cutting-edge audience analytics, Marketing Mix Modeling, and real-time media measurement tools, alongside deep understanding of consumer data and optimization techniques.

* Tech-Savvy: Proficiency in data visualization tools and mar-tech solutions, coupled with the ability to handle complex, high-volume data from diverse sources.

Leadership Competencies that will set you apart:

* Analytical Mindset: Your expertise in statistical modeling and outstanding problem-solving abilities allow you to uncover business insights from data effortlessly.

* Business Acumen: With a keen understanding of business dynamics, you're an analytical listener, driven by passion and a can-do attitude to deliver results.

* Clear Communication: You excel in making the complex simple, whether in meetings, written communications, or presentations.

* Integrity at Core: You're ethical, principled, and treat colleagues with respect, always open to feedback and change.

* Collaboration Champion: Your ability to work seamlessly with cross-functional teams and develop relationships across cultures sets you apart.

* Energetic and Adaptable: Thriving in dynamic environments, you embrace ambiguity and adapt quickly to organizational changes.

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondel?z International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.

Mondel?z Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

Job Type

Regular

Brand Building insights

Insights

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