Digital Strategist
Boston, MA, United States
Marketing Analyst
Job Description:
As the Senior Media & Marketing Performance Analyst, you will be at the forefront of driving analytic strategy, measurement planning, dashboard development, performance reporting, actionable analysis, and optimization recommendations for our clients. This role requires a deep understanding of media channels and full-funnel performance measurement. You will work closely with a cross-functional team including media planners, paid media platform specialists (e.g., paid search, paid social, programmatic display), organic social and influencer marketing specialists, SEO, and digital strategists.
If you are a marketing data storyteller with a technical edge, who excels at transforming data into impactful business insights, we invite you to apply for the Senior Media & Marketing Performance Analyst role. Help us drive our clients' success through strategic analysis and compelling recommendations.
Key Responsibilities:
Lead the analytic strategy and consultative end of the analytics process for clients.
Develop and implement robust measurement plans and KPIs for various campaigns.
Help create, maintain, and optimize dashboards using platforms such as Looker Studio, Domo, and Tableau.
Analyze performance data across multiple digital media channels and provide insightful, actionable recommendations.
Present performance results, trends, and recommendations to client marketing teams and executives in a clear and compelling manner.
Collaborate with cross-functional teams to ensure all stakeholders understand campaign setup, objectives, and expected outcomes.
Transform data into impactful business insights, making strategic recommendations to improve campaign effectiveness and achieve client objectives.
Requirements:
Proven experience in a client-facing analytical role within digital marketing, with the ability to work independently with clients.
Strong understanding of full-funnel performance measurement, including brand lift studies, media attribution, incrementality, foot traffic measurement, a/b testing, benchmarking, and forecasting.
Direct experience with various digital media types (paid search, paid social, programmatic, video/audio streaming) and their performance metrics.
Expertise in web analytics and website tracking platforms (Google Analytics 4, Google Tag Manager, Adobe Analytics).
Proficiency in data visualization and reporting tools (Tableau, Looker Studio, PowerBI).
Familiarity with a/b and multivariate testing methodologies for websites, including creative testing and landing page optimization.
Exceptional storytelling skills, capable of translating complex data into compelling narratives and actionable recommendations.
Ability to understand and appreciate the aesthetic presentation of data, adhering to best practices and partner capabilities.
#J-18808-Ljbffr