Digital Marketing Analyst
Indianapolis, IN, United States
Dig it a l Marketing Analyst
Our client is a well-established Internet Service Provider (ISP) company offering a range of connectivity solutions spanning from the residential to enterprise levels. They utilize a variety of innovative fiber and splicing technologies to remain on the cutting-edge of their industry. As the company continues to evolve in the rapidly changing ISP industry, they are seeking an experienced D ig it a l Marketing Analyst.
As the Dig it a l Marketing Analyst, you will be an integral part of the Marketing team, supporting our efforts to drive demand and conversions , optimize campaigns, and measure results for our array of technology solutions, with a focus on Internet service. Reporting to the VP of Marketing , you will be responsible for data analysis, campaign performance tracking, and contributing insights that enhance our marketing strategies .
This Role Offers:
Competitive base salary pack age plus a large benefits pack age , including medical/dental/vision, performance bonuses, 401(K) match, and more.
The chance to be part of a newly developed marketing team, where you r ideas are crucial and will play a pivotal role in promoting an innovative ISP .
Position in a forward-thinking company with significant growth plans, backed by substantial funding.
Ample opportunities for career advancement, with the potential to ascend for standout performers.
A flexible and supportive work environment, emphasizing work-life balance.
Focus:
Data Analysis: Analyze and interpret data to identify trends, opportunities, and areas for optimization within our demand generation initiatives. Provide data visualizations and summaries.
Data Man age ment: Ensure data accuracy, cleanliness, and integrity to support marketing initiatives.
Performance Tracking: Utilize key performance indicators (KPIs) to measure the success of marketing campaigns, providing regular reports to the VP of Marketing.
Audience Insights: Contribute to the identification and profiling of target customer personas to enhance campaign targeting and personalization.
Market Research: Stay informed about market trends, consumer behavior, and competitive landscapes to provide insights for data-driven decision-making.
Campaign Optimization: Collaborate with internal marketing team and external resources/partners to optimize campaigns based on data analysis and insights.
Omnichannel Demand Generation: In collaboration with internal and external partners, develop and execute comprehensive demand generation strategies that increase awareness, demand, and conversion s across a variety of marketing tactics, with a focus on dig it a l .
A/B Testing: Assist in designing and conducting A/B tests to refine and improve marketing campaigns and strategies.
Budget Man age ment: Collaborate on the demand generation budget, using key performance indicators (KPIs) to track campaign success and ensure a strong return on investment (ROI).
Skill Set:
Either have a B achelor's degree in business , marketing, statistics, or a related field, or combined relevant work experience.
Proficiency in a variety of dig it a l marketing channels, including SEO, PPC, social media, and programmatic.
3+ years of experience in data analysis, marketing analytics, or a related role.
Proficiency in data analysis tools and software , such as Power BI, Tableau, and Google Analytics.
Google AdWords and Google Analytics certifications preferred, but not required .
CRM and marketing automation experience a plus ( Salesforce.com , Hubspot , Marketo, etc.)
Ability to work Eastern Standard Time standard business hours , and able to travel to corporate headquarters ( Terre Haute, IN) for occasional in-person meetings as needed (up to 1-2 times per month).
Experience working in telecom is preferred.
Strong analytical skills and the ability to translate data into actionable insights.
Excellent communication and collaboration skills.
About Blue Signal:
Blue Signal is an award-winning, executive search firm specializing in telecommunications recruiting. Our telecommunications recruiters have a proven track record of placing top tier talent in the industry, with deep expertise in wireless, fiber, network infrastructure, etc. Learn more at bit.ly/ 46Gs4yS
#J-18808-Ljbffr