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Digital Marketing Analyst

Indianapolis, IN, United States

Dig it a l Marketing Analyst

Our client is a well-established Internet Service Provider (ISP) company offering a range of connectivity solutions spanning from the residential to enterprise levels. They utilize a variety of innovative fiber and splicing technologies to remain on the cutting-edge of their industry. As the company continues to evolve in the rapidly changing ISP industry, they are seeking an experienced D ig it a l Marketing Analyst.

As the Dig it a l Marketing Analyst, you will be an integral part of the Marketing team, supporting our efforts to drive demand and conversions , optimize campaigns, and measure results for our array of technology solutions, with a focus on Internet service. Reporting to the VP of Marketing , you will be responsible for data analysis, campaign performance tracking, and contributing insights that enhance our marketing strategies .

This Role Offers:

Competitive base salary pack age plus a large benefits pack age , including medical/dental/vision, performance bonuses, 401(K) match, and more.

The chance to be part of a newly developed marketing team, where you r ideas are crucial and will play a pivotal role in promoting an innovative ISP .

Position in a forward-thinking company with significant growth plans, backed by substantial funding.

Ample opportunities for career advancement, with the potential to ascend for standout performers.

A flexible and supportive work environment, emphasizing work-life balance.

Focus:

Data Analysis: Analyze and interpret data to identify trends, opportunities, and areas for optimization within our demand generation initiatives. Provide data visualizations and summaries.

Data Man age ment: Ensure data accuracy, cleanliness, and integrity to support marketing initiatives.

Performance Tracking: Utilize key performance indicators (KPIs) to measure the success of marketing campaigns, providing regular reports to the VP of Marketing.

Audience Insights: Contribute to the identification and profiling of target customer personas to enhance campaign targeting and personalization.

Market Research: Stay informed about market trends, consumer behavior, and competitive landscapes to provide insights for data-driven decision-making.

Campaign Optimization: Collaborate with internal marketing team and external resources/partners to optimize campaigns based on data analysis and insights.

Omnichannel Demand Generation: In collaboration with internal and external partners, develop and execute comprehensive demand generation strategies that increase awareness, demand, and conversion s across a variety of marketing tactics, with a focus on dig it a l .

A/B Testing: Assist in designing and conducting A/B tests to refine and improve marketing campaigns and strategies.

Budget Man age ment: Collaborate on the demand generation budget, using key performance indicators (KPIs) to track campaign success and ensure a strong return on investment (ROI).

Skill Set:

Either have a B achelor's degree in business , marketing, statistics, or a related field, or combined relevant work experience.

Proficiency in a variety of dig it a l marketing channels, including SEO, PPC, social media, and programmatic.

3+ years of experience in data analysis, marketing analytics, or a related role.

Proficiency in data analysis tools and software , such as Power BI, Tableau, and Google Analytics.

Google AdWords and Google Analytics certifications preferred, but not required .

CRM and marketing automation experience a plus ( Salesforce.com , Hubspot , Marketo, etc.)

Ability to work Eastern Standard Time standard business hours , and able to travel to corporate headquarters ( Terre Haute, IN) for occasional in-person meetings as needed (up to 1-2 times per month).

Experience working in telecom is preferred.

Strong analytical skills and the ability to translate data into actionable insights.

Excellent communication and collaboration skills.

About Blue Signal:

Blue Signal is an award-winning, executive search firm specializing in telecommunications recruiting. Our telecommunications recruiters have a proven track record of placing top tier talent in the industry, with deep expertise in wireless, fiber, network infrastructure, etc. Learn more at bit.ly/ 46Gs4yS

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